Content Strategist

Procore Technologies; Austin (TX); Hybrid; USD 203,000 - 248,000; Full time

Job summary

Procore Technologies in Austin, TX is seeking a Content Strategist to build connected web experiences and content journeys that help construction professionals solve problems and see how Procore can help. You will work with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through storytelling and data-driven insights.

You will report to the Senior Content Manager and will be based in our Austin, TX office, with consideration for highly qualified

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3 to 5 years in content strategy, marketing, or editorial.
• Portfolio showing fluent journey across funnel stages.
• Strong SEO/AEO fundamentals.
• Experience interviewing experts and translating complex topics.
• Experience using AI tools with strong judgment.

Responsibilities

• Plan and write authoritative articles educating readers and showing Procore value.
• Set content strategy using audience questions, search data, and performance data.
• Create content that earns visibility in search and AI search.
• Connect content into clear journeys across our website with multiple teams.
• Collaborate with brand and web teams to produce assets and web experiences.
• Measure content impact on pipeline and iterate based on data.
• Schedule remote expert interviews and build a knowledge bank of insights.
• Use AI tools judiciously while prioritizing human stories and judgment.

Skills

Content strategy

SEO & AEO

Interviewing SMEs

AI tools usage

Cross-functional collaboration

Editorial judgment

Construction industry knowledge

Education

Bachelor's degree

Job description

Procore Technologies is the leading technology partner for every stage of construction. We empower construction teams to drive efficiency and mitigate risk through actionable AI & data-driven insights. For over 20 years, we have been transforming the industry with purpose-built solutions for construction professionals and we're looking for talented people to help us build together.

We are looking for a Content Strategist to build connected web experiences and content journeys that help construction professionals solve problems and see how Procore can help. As the Content Strategist on our Content Marketing team, you will work closely with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through authoritative storytelling and data-driven insights. Your strengths in content strategy, SEO/AEO, and cross-functional collaboration will drive your success.

You will report to the Senior Content Manager and will be based in our Austin, TX office, with consideration for highly qualified remote candidates.

What You'll Do

• Plan and write authoritative articles that educate readers, frame their challenges, and show how technology and Procore can help.
• Set content strategy for your topic areas, using audience questions, search data, and performance data to decide what to create and what to say no to.
• Create content that earns visibility in search and AI search by answering questions comprehensively and giving readers pathways to the questions they'll ask next.
• Connect content into clear journeys across our website, working with product marketing, customer advocacy, and campaign teams so readers always have a next step.
• Partner with the brand and web teams to produce creative assets and web experiences that drive engagement beyond words on a page.
• Measure how your content contributes to pipeline and pipeline efficiency, test new hypotheses, and turn what you learn into proposals that improve results.
• Schedule and conduct remote interviews with industry subject matter experts, and build and maintain a knowledge bank of insights, stories, quotes, and data points.
• Use AI tools judiciously to work more efficiently and surface the knowledge bank insights that elevate each piece, while putting human stories, perspectives, and judgment first.

What You Bring

• Bachelor's degree in English, Communication, Journalism, Marketing, or another related area of study, or equivalent practical experience.
• 3 to 5 years of experience in content strategy, content marketing, editorial, or a related field.
• A portfolio of published work that goes beyond individual pieces to show projects or a body of work across funnel stages, connected into a journey.
• A firm grasp of SEO and AEO (Answer Engine Optimization) fundamentals.
• Experience interviewing subject matter experts and translating complex, detail-heavy topics into clear, simple language.
• Experience using AI tools to improve efficiency, with strong judgment on where human stories and perspectives matter most.
• High bar for quality, sound judgment, a strong point of view supported by results, and a commitment to progress and continuous improvement.
• Experience in the construction industry is helpful, but not required.

Strong-fit Background Might Include

• Content Marketing / Editorial Strategy in B2B SaaS
• Technical or Construction Industry Journalism
• Digital Content & SEO Strategy
• Corporate Communications / Media Relations

Discover our recruiting process and interview tips from our talent acquisition team on our blog.

Additional Information

Base Pay Range

1.00 - 225,000.25 USD Annual

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.

For Los Angeles County (unincorporated) Candidates

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.