Content Specialist II

Hy-Tek; Kentucky; Hybrid; USD 65,000 - 90,000; Full time

Job summary

Hy-Tek is seeking a PR & Content Specialist to lead earned media, outbound PR, and corporate communications. You will craft press releases, secure editorial coverage, position SMEs, and develop outbound content including bylined articles and executive blogs.

The role covers media relations, SME interviews, press releases, outbound content, internal communications, and awards submissions. Occasional travel may be required. Hybrid work in the Cincinnati metro area.

Qualifications

• 5–8 years of PR/corporate communications
• Strong writing, editing, and storytelling skills
• Proven ability to distill complex technical topics for trade/business audiences
• Portfolio of earned media, bylined articles, and executive communications

Responsibilities

• Build and maintain relationships with trade media and local publications; pitch angles and track impressions.
• Ghostwrite thought leadership articles, technical viewpoints, and industry commentary from SMEs.
• Author press releases covering partnerships, milestones, launches, and executive updates.
• Create outbound content across marketing initiatives, including editorial blogs and executive LinkedIn briefs.
• Partner with leadership/HR to draft internal communications and all-hands updates.
• Identify and submit award entries and conference speaking proposals.
• Other duties as assigned by Supervisor.

Skills

Excellent writing

AP style

Storytelling

Earned media portfolio

B2B communications

Tools

PR Newswire/Cision

Meltwater

Muck Rack

Job description

The PR & Content Specialist will lead Hy‑Tek’s earned media footprint, outbound public relations, and corporate communications. This role acts as a brand amplifier—crafting high-impact press releases, securing editorial coverage, positioning Hy‑Tek subject matter experts (SMEs), producing authoritative outbound content (bylined articles, executive blogs), and supporting internal employee communications.

Job Responsibilities:

• Media Relations & Earned Media: Build and maintain relationships with key trade media, supply chain/material handling editors, and local business publications. Pitch story angles, secure interviews, and track media impressions.
• SME Positioning: Interview internal subject matter experts (solution architects, engineers, leadership) to ghostwrite thought leadership articles, technical viewpoints, and industry commentary.
• Press Releases & Announcements: Author press releases covering strategic partnerships, major corporate milestones, solution launches, customer success deployments, and executive updates.
• Outbound Content Generation: Write engaging, high-retention copy across outbound marketing initiatives, including editorial blog posts, market perspectives, and executive LinkedIn briefs.
• Internal Communications: Partner with internal leadership and HR to draft and distribute clear, culturally aligned company announcements, quarterly internal updates, and all-hands newsletters.
• Awards & Speaking Submissions: Identify, draft, and submit compelling award entries and call-for-speakers proposals for major industry conferences (e.g., ProMat, MODEX, Manifest).
• All other duties as assigned by Supervisor.

Knowledge, Skills, and Abilities Preferred:

• 5–8 years of direct PR, corporate communications, or content marketing experience in a B2B environment (supply chain, robotics, technology, or industrial manufacturing highly preferred).
• Exceptional writing, editing (AP Style), and storytelling skills with a proven track record of distilling complex, technical systems into compelling narratives for trade and business audiences.
• Demonstrable portfolio of secured earned media, published bylined articles, and executive communications.
• Familiarity with PR and media intelligence platforms (e.g., PR Newswire/Cision, Meltwater, Muck Rack) and media monitoring tools.
• Occasional travel to attend trade shows.
• Working with computers for a long period of time
• Sitting and/or standing for long periods of time.
• Occasional lifting and carrying of up to 20 pounds.
• Based in the Cincinnati metropolitan area with the ability to work in a hybrid rhythm (collaborative on-site days and remote focus days).

***Job requirements listed indicate the minimum level of knowledge, skills, and/or ability necessary to perform the job proficiently. This job description is not an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related duties as requested by their supervisor, subject to reasonable accommodations. ***