Content Specialist II

Hy-Tek Intralogistics; Erlanger (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Hy-Tek Intralogistics is seeking a PR & Content Specialist to lead earned media, corporate communications, and outbound content. You will craft press releases, position SMEs, and amplify the brand across trade media and executive channels.

Based in the Cincinnati area with a hybrid on-site/off-site schedule, you will collaborate with leadership and HR on internal communications, manage awards submissions, and ghostwrite insights for blogs and LinkedIn.

Qualifications

• 5–8 years of PR, corporate communications, or content marketing in a B2B environment.
• Exceptional writing, editing (AP Style), and storytelling skills.
• Proven portfolio of earned media and executive communications.
• Familiarity with PR and media intelligence platforms.

Responsibilities

• Build and maintain relationships with trade media and local publications; pitch stories and track impressions.
• Ghostwrite thought leadership articles and executive viewpoints from SMEs.
• Author press releases covering partnerships, milestones, launches, and deployments.
• Create outbound content including blogs, market perspectives, and LinkedIn briefs.
• Draft internal communications with leadership and HR for announcements and updates.
• Identify and submit award entries and speaker proposals for major conferences.
• All other duties as assigned by Supervisor.

Skills

Exceptional writing

AP Style

Editing

Storytelling

Media relations

B2B communications

PR platforms

Tools

PR Newswire/Cision

Meltwater

Muck Rack

Job description

The PR & Content Specialist will lead Hy-Tek’s earned media footprint, outbound public relations, and corporate communications. This role acts as a brand amplifier—crafting high-impact press releases, securing editorial coverage, positioning Hy-Tek subject matter experts (SMEs), producing authoritative outbound content (bylined articles, executive blogs), and supporting internal employee communications.

Job Responsibilities:

• Media Relations & Earned Media: Build and maintain relationships with key trade media, supply chain/material handling editors, and local business publications. Pitch story angles, secure interviews, and track media impressions.
• SME Positioning: Interview internal subject matter experts (solution architects, engineers, leadership) to ghostwrite thought leadership articles, technical viewpoints, and industry commentary.
• Press Releases & Announcements: Author press releases covering strategic partnerships, major corporate milestones, solution launches, customer success deployments, and executive updates.
• Outbound Content Generation: Write engaging, high-retention copy across outbound marketing initiatives, including editorial blog posts, market perspectives, and executive LinkedIn briefs.
• Internal Communications: Partner with internal leadership and HR to draft and distribute clear, culturally aligned company announcements, quarterly internal updates, and all-hands newsletters.
• Awards & Speaking Submissions: Identify, draft, and submit compelling award entries and call-for-speakers proposals for major industry conferences (e.g., ProMat, MODEX, Manifest).
• All other duties as assigned by Supervisor.

Knowledge, Skills, and Abilities Preferred:

• 5–8 years of direct PR, corporate communications, or content marketing experience in a B2B environment (supply chain, robotics, technology, or industrial manufacturing highly preferred).
• Exceptional writing, editing (AP Style), and storytelling skills with a proven track record of distilling complex, technical systems into compelling narratives for trade and business audiences.
• Demonstrable portfolio of secured earned media, published bylined articles, and executive communications.
• Familiarity with PR and media intelligence platforms (e.g., PR Newswire/Cision, Meltwater, Muck Rack) and media monitoring tools.

Working Conditions:

• Occasional travel to attend trade shows.
• Working with computers for a long period of time
• Sitting and/or standing for long periods of time.
• Occasional lifting and carrying of up to 20 pounds.
• Based in the Cincinnati metropolitan area with the ability to work in a hybrid rhythm (collaborative on-site days and remote focus days).

***Job requirements listed indicate the minimum level of knowledge, skills, and/or ability necessary to perform the job proficiently. This job description is not an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related duties as requested by their supervisor, subject to reasonable accommodations. ***