Content Specialist: Campaigns & Audits

Amazon Web Services (AWS); New York (NY); On-site; USD 66,000 - 114,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a Content Specialist to support the development and execution of content strategies. You’ll help ensure narrative consistency across the customer journey by coordinating deliverables, applying standard content formats, and contributing to Content Lifecycle Map development.

Under guidance from senior strategists, you’ll execute content plans that guide customers through an AWS narrative across touchpoints.

Qualifications

• 2+ years of professional non-internship marketing experience.
• 1+ years of Salesforce, Tableau, Vidyard, and Excel experience.
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Responsibilities

• Support the execution of content strategies aligned with AWS goals and target audiences.
• Assist with audience and content audits to inform strategy.
• Help maintain content calendars and information architecture.
• Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance.
• Apply SEO best practices and support multi-platform distribution.
• Compile performance metrics and surface observations for review.
• Collaborate with cross-functional teams to support alignment across execution touchpoints.
• Help ensure brand and messaging consistency across all content.
• Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty.

Skills

Marketing experience

Tools

Salesforce

Tableau

Vidyard

Excel

Job description

Amazon Web Services (AWS) is seeking a Content Specialist to support the development and execution of content strategies. You’ll help ensure narrative consistency across the customer journey by coordinating deliverables, applying standard content formats, and contributing to Content Lifecycle Map development.

Under guidance from senior strategists, you’ll execute content plans that guide customers through an AWS narrative across touchpoints.