Content Specialist

VSP Vision Care; United States; Hybrid; USD 59,000 - 92,000; Full time

Job summary

VSP Vision Care is seeking a seasoned communications leader to guide internal and external messaging across projects, programs, products, and services for diverse audiences worldwide.

You will shape strategies, manage executives and partners, and tailor communications to different channels, ensuring consistency and impact across brand voices and market segments.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences.
• Portfolio of work and completed projects.
• Demonstrated ability to use creative ideas to research, present and recommend community involvement proposals.
• Demonstrated project management, analytical and problem-solving ability.
• Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication.
• Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences.
• Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks.
• Proficiency with word processing, flowcharts, and spreadsheet applications.
• Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload.
• Regularly exercise discretion and independent judgment in the performance of job duties.

Responsibilities

• Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels.
• Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners
• Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests
• Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape
• Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports
• Identify cross-team impacts and communicate needs as appropriate to peers and leadership
• Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders
• Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe
• Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements
• Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs

Skills

Verbal communication

Writing & editing

Presentation skills

Organization & planning

Interpersonal skills

Education

Bachelor’s degree in Marketing, Communications, or equivalent experience

Tools

Word processing

Flowcharts

Spreadsheets

Job description

Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Functional areas include technical writing, public relations, and/or communications.

Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners

Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests

Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape

Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports

Identify cross-team impacts and communicate needs as appropriate to peers and leadership

Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders

Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe

Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements

Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs

Job Specifications

Typically Has The Following Skills Or Abilities

• Bachelor’s Degree in Marketing, Communications, or equivalent experience
• 2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences
• Portfolio of work and completed projects
• Demonstrated ability to use creative ideas to research, present and recommend community involvement proposals
• Demonstrated project management, analytical and problem-solving ability
• Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication
• Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences
• Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks
• Proficiency with word processing, flowcharts, and spreadsheet applications
• Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload
• Regularly exercise discretion and independent judgment in the performance of job duties
• Ability to work with individuals from all levels of organization
• Proficient in word processing and desktop publishing applications
• For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits.

Salary Ranges: $58,656.00 - $92,328.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

As a regular part of doing business,VSPVision (“VSP”)collects many different types ofpersonal information, including protected health information, about ouraudiences, includingmembers, doctors,clients, brokers, business partners,andemployees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.