Content Specialist

Preply; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

Preply, a global edtech company, is seeking a detail-driven Content Specialist to join our inbound marketing team. You’ll partner with SEO managers and digital PR specialists, reporting to the Head of SEO, to drive scalable content operations and AI-enhanced search strategies.

You’ll manage production, workflow optimization, and collaboration with cross-functional teams to raise quality, SEO performance, and brand consistency across our content ecosystem.

Qualifications

• 4+ years of experience in content operations, SEO content management, or leading editorial workflows.
• Great project management skills — juggle multiple tasks and coordinate freelance/remote teams.
• Strong understanding of how content should be built, linked, and scaled for AI-driven search.
• Proficiency with AI-assisted content tools and CMS platforms.

Responsibilities

• Manage content production — onboard and support freelance and internal contributors, ensuring quality standards.
• Improve workflows in content tools (AirOps) and task management to support scale.
• Maintain content improvement pipelines to raise quality, SEO, and brand standards.
• Collaborate with social, brand, and design teams to enrich content with multimedia assets.
• Work with SEO teams to optimize content for AI search visibility and impact.
• Organize and maintain content structure, hubs, interlinking, and tagging to boost SEO and UX.

Skills

Content operations

SEO content management

Project management

AI tools fluency

Tools

WordPress

AirOps

Job description

We power people’s progress.At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

We’re looking for a detail-driven, growth-minded Content Specialist to join our inbound marketing team. You’ll work closely with SEO managers and digital PR specialists, reporting directly to our Head of SEO.

What You’ll Be Doing

Managing Content Operations

• Manage content production — find, onboard, and support freelance and internal contributors, and make sure the work flows smoothly and meets our quality standards.
• Manage and improve workflows in our content tools (like AirOps) and other task management processes to support the scale of operations.
• Manage the content improvement pipelines, ensuring everything published keeps raising quality, SEO, and brand standards.

Collaborating with other teams

• Team up with social, brand, and design teams to enrich content with multimedia, user-generated content, or promotional assets that can’t be automated via AI.
• Work with our SEO LLM specialists to ensure our content is optimized for AI search visibility and impact
• Work with our SEO LLM Analytics manager to ideate and launch experiments to improve content performance.

Growing and Improving Our Content

• Organize and maintain our content structure (hubs, interlinking, tags) to boost SEO, discoverability, and user experience.
• Manage and update author profiles to ensure consistency and build credibility across our blog.
• Brainstorm and prioritize new content format and distribution strategies.
• Track and analyze content performance to find ways to improve quality, and impact.
• Set and monitor operational KPIs and performance indicators.

What You’ll Need to Succeed

• 4+ years of experience working in content operations, SEO content management, or leading editorial workflows — ideally in fast-moving, high-volume environments.
• Great project management skills — you’re used to juggling multiple tasks and coordinating freelance or remote teams without missing a beat.
• A strong understanding of how content should be built, linked, and scaled to drive real growth in the era of AI driven Search.
• Strong AI tools fluency and comfortable working with tools like AirOps and WordPress to keep everything run