Content Specialist

AdFarm; Kansas City (MO); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health, dental and vision benefits

3% 401(k) contributions

Health spending account match

Cell phone reimbursements

Hybrid working environment

Job summary

AdFarm is seeking a Content Specialist in Kansas City, Missouri. This hybrid position focuses on creating engaging content and managing social media for clients in the agricultural sector.

The ideal candidate should have 3-5 years of experience, a strong background in content marketing, and excellent communication skills. Benefits include health, dental, vision, and a supportive work culture.

Qualifications

• 3-5 years of experience in content marketing, social media, communications, or journalism.
• Strong writing, editing and proofreading skills adaptable for various audiences.
• Familiarity with social media scheduling tools and content management systems.

Responsibilities

• Plan and implement owned content across platforms.
• Develop social media content calendars aligned with client goals.
• Monitor audience engagement and community management activities.
• Use analytics tools to analyze campaign performance and optimize strategies.

Skills

Content Planning

Social Media Management

Writing & Editing

Community Management

SEO Best Practices

Education

Bachelor's degree in communications, marketing, journalism, or related field

Tools

Content Management Systems

Social Media Platforms

Job description

Content Specialist

Full Time | Kansas City, Missouri (Hybrid)

We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat.

We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

As the Content Specialist, you will have a strong background in content planning, writing, social media and digital storytelling. You are a proactive communicator, organized planner and strong writer who can turn ideas, campaign priorities and technical information into clear, engaging content across multiple channels. This role will play a key part in supporting social media and website content, with a focus on creating content that connects with the right audiences.

We are looking for someone who is agile, smart, and helpful. You should be ready to get the job done well, on time and on budget; know what to ask, how to start, and what resources you have; and be ready to pitch in when it counts.

Key Responsibilities

• Content Planning
• Execution
• Community Management
• Trends
• Analysis & Recommendations
• Collaboration

Qualifications

You’ll have success here if you value clear processes and feel qualified based on having 3-5 years of experience in doing the following things:

• Planning and implementing owned content, including blogs, long‑form articles, sponsored content and social media.
• Developing monthly social media content calendars that align with client goals, brand voice, campaign priorities and seasonal opportunities.
• Planning, writing, scheduling and publishing social media content across key platforms.
• Supporting community management by monitoring comments, messages, audience engagement and relevant conversation opportunities.
• Translating complex or technical information into content that is easy to understand, accurate and relevant to the intended audience.
• Identifying social media trends, platform updates, content formats, and timely opportunities that could support client storytelling.
• Applying SEO best practices to website articles, blog content, headlines, metadata and digital copy where appropriate.
• Maintaining brand consistency across audience touchpoints.
• Collaborating closely with strategy, creative and account teams to ensure cohesive storytelling and unified execution.
• Building relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
• Driving audience growth, engagement, and community loyalty across key social platforms.
• Using analytics tools to assess performance, identify optimization opportunities and adjust strategies to improve results.
• Analyzing campaign performance across owned media channels, delivering insights that refine ongoing and future strategies.
• Communicating clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities and recommendations.

Required Skills and Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• 3‑5 years of experience in content marketing, social media, communications, journalism, copywriting, or a related role.
• Strong writing, editing and proofreading skills, with the ability to adapt tone and style for different audiences, platforms and content objectives.
• Experience developing social media content calendars and managing content scheduling.
• Comfortable writing for multiple formats, including social media, websites, articles, sponsored content and more.
• Strong organizational skills and the ability to manage multiple projects, deadlines, content workflows and stakeholders.
• Ability to take complex, technical, or industry‑specific information and turn it into clear, useful and engaging content.
• Familiarity with social media platforms, scheduling tools, content management systems and best practices.
• Proactive in identifying content opportunities, improving processes and bringing forward ideas that support stronger storytelling and execution.
• SEO experience, including keyword research and on‑page optimization, is considered an asset.
• Agency and/or agriculture experience is considered a strong asset.

Benefits

We offer all employees health, dental and vision benefits, automatic 3% 401(k) contributions on an annual basis, a health spending account match, health and cell phone reimbursements, and a hybrid working environment with a wonderful group of top talent individuals.

Culture

Culture is everything for us and we do our best to hire according to alike values and mutual respect.

Equal Opportunity Employer

We are a team and we are looking for like‑minded individuals that are eager to contribute as such. We are an equal‑opportunity employer.