Marketing Content Specialist

Blue Chip Partners; Detroit (MI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k) plan with generous employer‑m

Comprehensive benefits package

Award-winning workplace culture

Job summary

Blue Chip Partners is seeking a Marketing Content Specialist to drive content creation and distribution across our family of companies. The role focuses on strategy, compelling writing, and transforming long-form video into social assets.

You will work with the Marketing Manager to publish content across LinkedIn, YouTube, Facebook, X, and other channels, aiming to grow audience, strengthen the brand, and educate clients.

Qualifications

• 2–5 years in marketing or content-focused role.
• Experience managing LinkedIn, YouTube, Facebook, and X.
• Strong writing, editing, and storytelling abilities.
• Excellent organizational and project management skills.
• Portfolio demonstrating writing and content creation.

Responsibilities

• Own and maintain master content calendar across brands.
• Coordinate publication schedules and ensure consistent execution.
• Align content production with marketing campaigns and business objectives.
• Develop scripts, blog articles, outlines, and social content.
• Transform financial, tax, and estate planning topics into engaging content.
• Create hooks, storylines, and content structures for engagement.
• Participate in filming sessions and monitor content quality.
• Develop platform-specific copy for social channels and SEO titles/descriptions.

Skills

2-5 years experience

Social media management

Writing & editing

Organization

Project management

Attention to detail

Portfolio

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Video editing workflows

Job description

Blue Chip Partners | Farmington Hills, MI | Full-Time | In Office

About the Job

This is not an entry-level social media role. We are looking for someone who can think strategically about content, write persuasively, and help build a best-in-class content engine across multiple brands.

Blue Chip Partners is seeking a Marketing Content Specialist to help drive content creation and distribution across our Family of Companies.

This role is ideal for a highly organized content marketer who enjoys researching trends, writing scripts, managing social media platforms, and transforming long-form video content into engaging social media assets.

You will work closely with the Marketing Manager to create, optimize, and publish content across LinkedIn, YouTube, Facebook, X, and other digital channels. This position plays a critical role in helping grow our audience, strengthen our brand, and educate current and prospective clients.

This role is for someone who loves creating content every day—not managing agencies or building PowerPoint presentations.

About Blue Chip Partners

Blue Chip Partners is an independent Registered Investment Advisor headquartered in Farmington Hills, Michigan. We serve more than 1,000 clients and oversee more than $2 billion in assets under management.

Since 2015, our team has grown from 9 employees to 39 employees, while assets under management have increased from approximately $305 million to more than $2 billion. Along the way, Blue Chip Partners has been recognized by multiple independent organizations for its workplace culture and commitment to being an exceptional place to work.

The Blue Chip Family of Companies also includes Blue Chip Estate Planning, PLLC and Blue Chip Tax, LLC. This role will help create content across all three businesses, giving the successful candidate the opportunity to work on a wide variety of financial planning, tax, and estate planning topics.

We believe in hiring exceptional people, investing in their development, and creating a culture where talented professionals build long-term careers.

Responsibilities

• Own and maintain the master content calendar across multiple brands and platforms
• Coordinate content publication schedules and ensure consistent execution
• Align content production with broader marketing campaigns and business objectives

Content Development & Script Writing

• Research industry trends, audience interests, and content opportunities
• Develop scripts, blog articles, outlines, and social media content
• Transform financial, tax, and estate planning topics into engaging, audience-focused content
• Create compelling hooks, storylines, and content structures designed to maximize engagement and retention

Video Production Support

• Participate in filming sessions alongside the marketing team
• Monitor message delivery, pacing, and content quality
• Identify opportunities for additional footage, clips, and supporting content
• Help ensure content remains aligned with compliance requirements

Content Amplification & Platform Optimization

• Review long-form content and identify high-impact moments for social distribution
• Develop platform-specific copy for LinkedIn, YouTube, Facebook, and X
• Write SEO- and GEO-optimized YouTube titles, descriptions, and supporting content
• Collaborate with the Marketing Design Coordinator on thumbnails, graphics, text overlays, and carousel content
• Direct short-form content creation for Reels, Shorts, and other vertical video formats

Review & Workflow Management

• Manage content review workflows and approval processes
• Package scripts, social posts, show notes, and creative assets for final review
• Maintain organized content systems and production schedules

Success in This Role

Success will be measured by:

• Consistent execution of the content calendar
• Growth of audience and engagement across digital channels
• Quality and effectiveness of scripts and content produced
• Contribution to the growth of Blue Chip's YouTube and social media presence
• Ability to generate and execute content ideas that resonate with target audiences
• Maintaining Blue Chip's high standards for professionalism, accuracy, and compliance

Qualifications

Required

• 2–5 years of experience in a marketing or content-focused role
• Experience managing social media platforms, including LinkedIn, YouTube, Facebook, and X
• Strong writing, editing, and storytelling abilities
• Excellent organizational and project management skills
• Ability to manage multiple priorities and deadlines
• Self-starter with strong accountability and attention to detail
• Portfolio demonstrating writing ability and content creation experience

Preferred

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• Experience with HubSpot
• Familiarity with video editing and content production workflows
• Understanding of content performance analytics and social media best practices

Additional Information

• Full-Time, In-Office Position
• Compensation commensurate with experience
• Comprehensive benefits package including employer-subsidized medical, dental, vision, life, and disability coverage
• 401(k) plan with generous employer match
• Award-winning workplace culture

We are looking for someone who can combine creativity, organization, and execution to help build one of the most respected content brands in the wealth management industry.