Content Specialist

National Association of REALTORS®; Chicago (IL); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Flexible work options

Job summary

The National Association of REALTORS® in Chicago is seeking a Content Specialist to craft compelling, story-driven content across blogs, email campaigns, social media, print materials and program collateral. The role ensures copy aligns with NAR’s brand voice and target personas while maintaining consistent tone and messaging.

Collaborating with design and digital teams, you will also help develop visual content like infographics and short-form videos, conduct interviews for success stories,

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field.
• 3–5+ years of content creation, copywriting or marketing communications.
• Experience writing for multi-channel campaigns, including digital, email, social media and print.
• Familiarity with member-based organizations or B2B2C marketing is a plus.
• Ability to craft clear, engaging content aligned with brand voice and messaging.
• Positive communicator who handles hard conversations when needed.
• Experience creating infographics and short-form videos.
• Familiarity with video scripting, basic editing or collaboration with creative teams.
• Extremely organized and detail-oriented.
• Occasional travel to conferences (10%).

Responsibilities

• Write and edit compelling content for blog posts, email campaigns, social media, program collateral and print.
• Collaborate with internal teams and partners to develop story-driven marketing materials.
• Provide clear, targeted copy aligned with personas and brand voice.
• Create and maintain a consistent tone and messaging.
• Conceptualize and create infographics and short-form video content across digital platforms.
• Interview partners and members for use in success stories.
• Partner with design and digital teams to ensure written content aligns with visual assets.
• Contribute to content planning meetings and editorial calendars.
• Assist in analyzing content performance through data-driven dashboards.
• Other duties, as assigned.

Skills

Content creation

Copywriting

Marketing communications

Multi-channel campaigns

Brand voice alignment

Interviewing for stories

Organizational skills

Travel readiness

Education

Bachelor's degree in Marketing, Communications, Journalism, English or related field

Tools

Video scripting

Basic video editing

Job description

Position Summary

This position is located in NAR's Chicago office only. The Content Specialist role is responsible for creating compelling, story-driven content across a range of channels including blogs, email campaigns, social media, print materials and program collateral. Collaborating with internal teams and partners, the position ensures all copy aligns with NAR’s brand voice and target personas while maintaining consistency in tone and messaging. The role also supports the development of visual content such as infographics and short‑form videos, conducts interviews for success stories and contributes to editorial planning. Additionally, this position partners with NAR design and digital teams to deliver cohesive campaigns and helps analyze content performance using data‑driven insights.

Duties and Responsibilities

• Write and edit compelling content for blog posts, email campaigns, social media, program collateral and print.
• Collaborate with internal teams and partners to develop story‑driven marketing materials.
• Provide clear, targeted copy aligned with personas and brand voice.
• Create and maintain a consistent tone and messaging.
• Conceptualize and create infographics and short‑form video content across digital platforms.
• Interview partners and members for use in success stories.
• Partner with design and digital teams to ensure written content aligns with visual assets.
• Contribute to content planning meetings and editorial calendars.
• Assist in analyzing content performance through data‑driven dashboards.
• Other duties, as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field.
• 3–5+ years of experience in content creation, copywriting or marketing communications.
• Experience writing for multi‑channel campaigns, including digital, email, social media and print.
• Familiarity with member‑based organizations or B2B2C marketing is a plus.
• Ability to craft clear, engaging and audience‑specific content aligned with brand voice and messaging.
• A positive communicator who understands, when necessary, how to have hard conversations.
• Experience conceptualizing content for infographics and short‑form videos.
• Familiarity with video scripting, basic editing or collaboration with creative teams.
• Extremely organized and detail‑oriented.
• Occasional travel to conferences (10%).

Compensation

$70,000‑$85,000. NAR provides comprehensive benefits including health, dental and vision insurance.

Organizational Overview

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world‑class service to approximately 1.5 million REALTORS® working in the United States and around the world. The real‑estate industry is fast‑paced and fast‑changing—each year, our members participate in the sale, lease and management of real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation. It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options.