Content & Social Media Specialist

EvolutionNorth; Livonia (MI); Hybrid; USD 28,000 - 47,000; Part time

Job summary

EvolutionNorth is seeking a creative and detail-oriented Content & Social Media Specialist to join our Marketing team in a part-time hybrid role across Metro Detroit. You will coordinate and publish content across multiple client accounts, develop engaging captions, and ensure brand consistency.

This hands-on position requires strong writing, organization, and the ability to manage publishing schedules, monitor engagement, and collaborate with designers and marketers to execute strategies.

Qualifications

• 2+ years of experience in social media management, content coordination, digital marketing or related field.

Responsibilities

• Account Coordination & Operational Support: Proactively communicates delays and resource needs.
• Account Coordination & Operational Support: Coordinates with the Client Engagement Manager and marketing leadership, creative personnel and other internal resources to ensure timely completion of deliverables.
• Account Coordination & Operational Support: Maintains accurate task status, documentation and related information within designated company systems.
• Account Coordination & Operational Support: Manages assigned activities across multiple client accounts while maintaining awareness of each client's distinct brand, audience and requirements.
• Account Coordination & Operational Support: Supports continuous improvement of content management processes, publishing workflows and quality standards.
• Community Management & Engagement: Engages appropriately with relevant industry, community and peer group to support visibility & audience relationships.
• Community Management & Engagement: Escalates sensitive communications, complaints, reputational concerns or inquiries requiring management attention.
• Community Management & Engagement: Identifies and shares relevant third‑party content through appropriate social media channels and stories.
• Community Management & Engagement: Monitors and responds to comments, messages, and other audience interactions across assigned social media accounts in accordance with approved communication guidelines.
• Community Management & Engagement: Monitors and responds to Google Business Profile reviews using established brand and client response protocols.
• Content Planning & Development: Coordinates with internal creative resources to obtain graphics, photographs, videos, and other materials required for publication.
• Content Planning & Development: Develops and maintains monthly content calendars aligned with approved client marketing strategies, brand guidelines and publishing requirements.
• Content Planning & Development: Identifies appropriate content topics, messaging, formats and publication dates for assigned client accounts.
• Content Planning & Development: Prepares written social media content, including captions, headline, and supporting copy consistent with established brand standards.
• Content Planning & Development: Reviews content for accuracy, consistency, quality and readiness for approval and publication.
• Social Media Publishing & Administration: Schedules and publishes approved content across designated social media platforms in accordance with established calendars and client requirements.
• Social Media Publishing & Administration: Maintains organized publishing schedules and monitors completion of assigned deliverables.
• Social Media Publishing & Administration: Verifies that published content meets applicable formatting, branding, and quality standards.
• Social Media Publishing & Administration: Maintains accurate records of completed activities, content approvals, and publishing status.
• Social Media Publishing & Administration: Identifies scheduling conflicts, missing assets, or other issues that could interfere with timely delivery.
• General: Performs all other duties as may be required and assigned.

Skills

Social media management

Content coordination

Digital marketing

Education

Bachelor's degree in Marketing, Business or related field

Job description

Content & Social Media Specialist | EvolutionNorth

Part-Time Hybrid Position - Metro Detroit, Michigan

EvolutionNorth is seeking a creative, organized and detail-oriented Content & Social Media Specialist to join our growing Marketing team. This hands-on position is ideal for a digital marketing professional who combines strong writing and content development skills with the ability to independently coordinate and manage social media activities across multiple client accounts. Working collaboratively with our marketing professionals and creative teams, you'll develop engaging content, manage publishing schedules, maintain brand consistency and support meaningful audience engagement across social media platforms. The position offers the opportunity to work with a diverse range of businesses and industries while contributing to the execution of comprehensive marketing strategies. We're looking for a dependable, self-motivated professional who brings creativity, sound judgment and strong organizational skills to consistently deliver high-quality work and exceptional client service.

Job Description

The Content & Social Media Specialist is responsible for coordinating, preparing, scheduling, publishing, and managing digital content across multiple client social media platforms. Working within established client marketing strategies and brand guidelines, this position ensures consistent, professional, and timely execution of social media activities while supporting meaningful audience engagement. The position combines content development and coordination with hands-on social media administration and community management. Success requires strong organizational skills, creative judgment, attention to detail, and the ability to manage multiple client accounts, competing priorities, and publishing schedules.

Essential Functions and Responsibilities

Account Coordination & Operational Support

• Communicates anticipated delays, resource requirements and operational concerns proactively.
• Coordinates with the Client Engagement Manager and marketing leadership, creative personnel and other internal resources to ensure timely completion of deliverables.
• Maintains accurate task status, documentation and related information within designated company systems.
• Manages assigned activities across multiple client accounts while maintaining awareness of each client's distinct brand, audience and requirements.
• Supports continuous improvement of content management processes, publishing workflows and quality standards.

Community Management & Engagement

• Engages appropriately with relevant industry, community and peer group to support visibility & audience relationships.
• Escalates sensitive communications, complaints, reputational concerns or inquiries requiring management attention.
• Identifies and shares relevant third‑party content through appropriate social media channels and stories.
• Monitors and responds to comments, messages, and other audience interactions across assigned social media accounts in accordance with approved communication guidelines.
• Monitors and responds to Google Business Profile reviews using established brand and client response protocols.

Content Planning & Development

• Coordinates with internal creative resources to obtain graphics, photographs, videos, and other materials required for publication.
• Develops and maintains monthly content calendars aligned with approved client marketing strategies, brand guidelines and publishing requirements.
• Identifies appropriate content topics, messaging, formats and publication dates for assigned client accounts.
• Prepares written social media content, including captions, headline, and supporting copy consistent with established brand standards.
• Reviews content for accuracy, consistency, quality and readiness for approval and publication.

Social Media Publishing & Administration

• Schedules and publishes approved content across designated social media platforms in accordance with established calendars and client requirements.
• Maintains organized publishing schedules and monitors completion of assigned deliverables.
• Verifies that published content meets applicable formatting, branding, and quality standards.
• Maintains accurate records of completed activities, content approvals, and publishing status.
• Identifies scheduling conflicts, missing assets, or other issues that could interfere with timely delivery.

General

• Performs all other duties as may be required and assigned.

Physical Requirements

This position primarily operates in a professional office, client-site or remote‑working environment. With or without reasonable accommodation, the employee must be able to:

• Regularly use computers, mobile devices and related business and Marketing technology for extended periods.
• Communicate effectively through in-person, telephone and video interactions.
• Occasionally travel to client locations, production activities, meetings and events.
• Occasionally lift or move equipment, supplies or Marketing materials weighing up to 25 pounds.

Miscellaneous Requirements

• 2+ years of experience in social media management, content coordination, digital marketing or related field - preferred.
• Bachelor's degree in Marketing, Business or related field - preferred.