Content Product Marketer

Integrate; Phoenix (AZ); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading B2B marketing provider is seeking a Content & Product Marketing Manager to craft compelling narratives and drive go-to-market strategies. This remote role involves creating impactful content and collaborating with teams to enhance product messaging and support the buyer journey.

Qualifications

• 3–5 years of experience in B2B SaaS marketing focusing on content/product marketing.
• Proven ability to translate complex product details into clear messaging.

Responsibilities

• Develop and refine product messaging and positioning for key personas.
• Create high-impact content aligned to funnel stages and GTM priorities.
• Drive product launch planning and execution in partnership with teams.

Skills

Writing

Storytelling

Project Management

Tools

SEO Tools

Content Management Systems

Marketing Automation Platforms

Job description

Company Overview

Founded in 2010, we’ve been recognized as a "Best Places to Work" and have offices in the US (Boulder), UK (London) and India (Chennai). However, we are a remote-first company with employees across the globe! Today, we are a leading B2B marketing provider that offers two distinct solutions:

Integrate

Lead management & data governance SaaS platform for marketing operations and demand marketers. The Integrate platform makes every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on what matters: generating revenue.

Pipeline360

Media solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance.

Our Mission

• Integrate:exists to make your lead data marketable so you can drive pipeline.
• Pipeline360:exists to make the unpredictable predictable.

Why us?

We are an organization of integrity, talent, passion, and vision with a long track record of growth, customer success, and a commitment to driving leading innovation and delivering world-class customer experience.

Job Title: Content & Product Marketing Manager
Location: [Remote]
Department: Marketing
Reports To: VP of Marketing

About the Role:
We’re looking for a strategic and versatile Content & Product Marketing Manager to craft compelling narratives, drive go-to-market strategies, and position our products to win. In this role, you’ll bridge content creation with product marketing—owning messaging, campaigns, and content that resonates with our ideal customers and supports the entire buyer journey.

Key Responsibilities:

• Develop and refine product messaging, value propositions, and positioning for key personas and verticals.

• Create high-impact content across formats (blogs, nurture emails, case studies, whitepapers, sales enablement, landing pages, video scripts, etc.) aligned to funnel stages and GTM priorities.

• Lead content planning and editorial calendar management across product launches, campaigns, and evergreen initiatives.

• Collaborate with product, sales, and customer success to translate technical features into clear, customer-focused benefits.

• Drive product launch planning and execution in partnership with product and demand gen teams.

• Support SEO, web, and email strategies with engaging, conversion-optimized content.

• Conduct customer interviews, market research, and competitive analysis to inform messaging and content direction.

What We’re Looking For:

• 3–5 years of experience in B2B SaaS marketing with a focus on content and/or product marketing.

• Excellent writing, storytelling, and editing skills with the ability to tailor messaging for different audiences.

• Proven ability to translate complex product details into crisp, differentiated messaging.

• Experience with content management systems, SEO tools, and marketing automation platforms.

• Highly collaborative, self-motivated, and detail-oriented with strong project management chops.

• Bonus: Experience supporting product launches or working closely with product teams.

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