Content Producer & Lead Graphic Designer

Ari Soho; New York (NY); On-site; USD 55,000 - 65,000; Full time

Job summary

Ari Soho, a luxury menswear brand, seeks a Content Producer & Lead Graphic Designer for in-person work in SoHo and New Jersey. You will own content creation, graphic design, social media content, and email execution, collaborating with the E-Commerce Lead, Designer, and Creative Director.

The role emphasizes creating compelling photo/video content, leading newsletters, and directing brand visuals, with a focus on fashion-forward storytelling for a style-conscious male audience.

Qualifications

• 2–3 years of experience in content creation, ideally in fashion or luxury.
• Marketing experience with understanding of ARI's core customer: established, style-conscious men.
• Experience creating content for Instagram and Facebook.
• Strong creative eye and ability to think beyond standard product shots.
• Photography experience (cameras provided — Nikon and Leica; personal equipment welcome).
• Familiarity with Klaviyo or a comparable email platform.

Responsibilities

• Produce photo and video content in-studio 2–3 days per week, independently or with photographer.
• Bring creative, out-of-the-box concepts for showcasing the collection.
• Create and plan content for Instagram and Facebook, including feed posts, Reels, and Stories.
• Direct and contribute creative ideas for larger photo shoots.
• Lead graphic design across newsletters, media grids, invitations, and campaign assets.
• Build and send email campaigns via Klaviyo.
• Collaborate on brand creative direction.

Skills

Content creation

Brand marketing

Social media planning

Photography

Tools

Adobe Photoshop

Runway

CapCut

Lightroom AI

Klaviyo

Job description

ARI is a luxury menswear brand established in 2001, specializing in high-end leather goods, suede, and fashion rooted in Italian craftsmanship. We are a small e-commerce team seeking a versatile creative to expand our content and design capabilities.

Position Summary

We are hiring a full-time Content Producer & Lead Graphic Designer to own content creation, graphic design, social media content, and email execution. This is a full-time, in-person role working closely with our Lead of E-Commerce, Designer, and Creative Director.

Key Responsibilities

• Produce photo and video content in-studio 2–3 days per week, either shooting independently or working closely with a photographer
• Bring creative, out-of-the-box concepts for showcasing the collection in fresh, compelling ways
• Create and plan content for Instagram and Facebook, including feed posts, Reels, and Stories
• Direct and contribute creative ideas for larger photo shoots
• Lead graphic design across newsletters, media grids, invitations, and campaign assets
• Build and send email campaigns via Klaviyo
• Collaborate on brand creative direction

Qualifications

• 2–3 years of experience in content creation, ideally in fashion or luxury
• Marketing experience, with an understanding of how to create content that resonates with ARI's core customer: established, style-conscious men
• Experience creating content for Instagram and Facebook
• A strong creative eye and the ability to think beyond standard product shots
• Photography experience (cameras provided — Nikon and Leica; personal equipment welcome)
• Proficiency in Adobe Photoshop and graphic design
• Experience using AI tools for photo and video editing (e.g., Photoshop Generative Fill, Lightroom AI features, Runway, CapCut)
• Familiarity with Klaviyo or a comparable email platform

Details

• Full-time, on-site — schedule split between our New Jersey studio and SoHo, New York store
• Salary: $55,000–$65,000, based on experience