Content Producer

Sinclair Inc.; Myrtle Beach (SC); On-site; USD 42,000 - 64,000; Full time

Job summary

WPDE is seeking a Content Creator to write, shoot, and edit compelling content for digital, broadcast, and social platforms. You’ll work closely with news managers and production teams to deliver high‑quality material that aligns with the station’s mission and audience needs.

You will adapt stories for multiple platforms, maintain brand consistency, and contribute to an agile, fast‑paced newsroom focused on innovation and impact.

Qualifications

• Strong writing, shooting, and editing abilities.
• Ability to create content for digital, social, and broadcast.
• Clear communication and strong collaboration skills.
• Familiarity with brand guidelines and audience targeting.
• Proficiency with professional video equipment and editing tools.
• Proactive, feedback-driven mindset.

Responsibilities

• Write, shoot, and edit news, entertainment, and digital materials across platforms.
• Tailor messaging and visuals for specific audiences and platforms.
• Maintain brand and style consistency across all creative.
• Collaborate with news managers, producers, field crews, and other stakeholders to align on goals.
• Submit video and graphic ideas for cross-platform use.

Skills

Writing

Shooting

Editing

Tools

Professional video equipment

Editing software

Job description

Are you a creative storyteller who loves crafting compelling visuals and meaningful narratives? Do you thrive in fast‑paced production environments where every day brings a new challenge? Join WPDE as our next Content Creator — a hands‑on, idea‑driven role where you’ll write, shoot, edit, and deliver high‑quality content across digital, broadcast, and social platforms. If you love producing impactful news and creative content that resonates with audiences, this is your opportunity to create work that truly matters.

What You’ll Do

As a Content Creator, you’ll bring ideas to life across WPDE’s multiple platforms, collaborating closely with news managers, field crews, line and digital producers, to meet our mission of delivering strategic, high‑quality content that performs across all platforms.

Create Multi-Platform Content

• Write, shoot, and edit news, entertainment, and digital materials.
• Tailor messaging and visuals for specific audiences and platforms.
• Maintain brand and style consistency across all creative.

Collaborate Across Teams

• Work closely with news managers, line producers, digital producers, field crews, weather teams, promotions department and other stakeholders to understand goals and expectations.
• Partner with the News Director, news managers and Brand Engagement on content direction.
• Engage in regular feedback exchanges to refine and improve work.

Support Agile Operations

• Submit video and graphic ideas that can be shared across platforms.

Uphold Sinclair’s Values

• Embrace and embody Sinclair’s core values every day:
• Love What You Do
• Live What You Do
• Embrace What You Do

What Makes This Role Special

• A highly creative, hands‑on production role
• Collaborative work with multiple departments and stakeholders
• Fast‑paced environment with opportunities for skill growth
• An Agile team culture focused on innovation and audience impact

What We’re Looking For

• Strong writing, shooting, and editing abilities
• Ability to create content for digital, social, and broadcast
• Clear communication and strong collaboration skills
• Familiarity with brand guidelines and audience targeting
• Proficiency with professional video equipment and editing tools
• A proactive, feedback‑driven mindset

You Should Apply If

• You love producing creative content across platforms
• You enjoy working with diverse teams and stakeholders
• You thrive under deadlines and adapt quickly to shifting priorities
• You want to contribute to meaningful, results‑driven creative work

Working Hours

• TBD

Sinclair is proud to be an equal‑opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.