Content Producer

Sinclair Broadcast Group; Conway (SC); On-site; USD 42,000 - 62,000; Full time

Job summary

Sinclair Broadcast Group in Conway, SC is seeking a Content Producer who will write, shoot, edit, and deliver high-quality content for digital, broadcast, and social platforms. You’ll partner with news managers, field crews, and digital teams to craft compelling stories that align with brand standards and audience needs.

The role focuses on hands-on production, fast-paced storytelling, and cross-department collaboration to maximize reach and impact across platforms.

Qualifications

• Proven ability to craft compelling stories for multiple platforms.
• Experience with on-camera reporting, shooting, and editing.
• Understanding of audience targeting and brand guidelines.

Responsibilities

• Write, shoot, and edit news, entertainment, and digital material.
• Adapt content for digital, broadcast, and social platforms.
• Collaborate with news managers, producers, and digital teams to shape content.

Skills

Writing

Video shooting

Video editing

Storytelling

Cross-team collaboration

Job description

Are you a creative storyteller who loves crafting compelling visuals and meaningful narratives? Do you thrive in fast-paced production environments where every day brings a new challenge?

Join WPDE as our next Content Producer — a hands‑on, idea‑driven role where you’ll write, shoot, edit, and deliver high-quality content across digital, broadcast, and social platforms. If you love producing impactful news and creative content that resonates with audiences, this is your opportunity to create work that truly matters.

Join WPDE as our next Content Producer — a hands‑on, idea‑driven role where you’ll write, shoot, edit, and deliver high-quality content across digital, broadcast, and social platforms. If you love producing impactful news and creative content that resonates with audiences, this is your opportunity to create work that truly matters.

What You’ll Do

As a Content Producer, you’ll bring ideas to life across WPDE’s multiple platforms, collaborating closely with news managers, field crews, line and digital producers, to meet our mission of delivering strategic, high-quality content that performs across all platforms.

You will:

Create Multi-Platform Content:

• Write, shoot, and edit news, entertainment, and digital materials.
• Tailor messaging and visuals for specific audiences and platforms.
• Maintain brand and style consistency across all creative.

Collaborate Across Teams:

• Work closely with news managers, line producers, digital producers, field crews, weather teams, promotions department and other stakeholders to understand goals and expectations.
• Partner with the News Director, news managers and Brand Engagement on content direction.
• Engage in regular feedback exchanges to refine and improve work.

Support Agile Operations:

• Submit video and graphic ideas that can be shared across platforms.

Uphold Sinclair’s Values

• Embrace and embody Sinclair’s core values every day:
  • oLove What You Do
  • oLive What You Do
  • oEmbrace What You Do

What Makes This Role Special

• A highly creative, hands‑on production role
• Collaborative work with multiple departments and stakeholders
• Fast-paced environment with opportunities for skill growth
• An Agile team culture focused on innovation and audience impact

What We’re Looking For

• Strong writing, shooting, and editing abilities
• Ability to create content for digital, social, and broadcast
• Clear communication and strong collaboration skills
• Familiarity with brand guidelines and audience targeting
• Proficiency with professional video equipment and editing tools
• A proactive, feedback-driven mindset

You Should Apply If:

• You love producing creative content across platforms
• You enjoy working with diverse teams and stakeholders
• You thrive under deadlines and adapt quickly to shifting priorities
• You want to contribute to meaningful, results‑driven creative work

Working Hours

• TBD

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.