Content Marketing Strategist

Medical College of Wisconsin; Milwaukee (WI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Healthcare coverage

403B Retirement

Paid holidays

Tuition reimbursement

Parental leave

EFAP

Pet Insurance

Job summary

The Medical College of Wisconsin seeks a content communications consultant to develop and manage editorial programs for AHW Endowment, newsletters, blogs, social media and the website.

Working with MCW's Office of Communications and Brand Strategy, you will interview experts, craft on-brand messaging, create supporting graphics, distribute campaigns, monitor performance, and ensure timely delivery aligned with organizational goals.

Qualifications

• Bachelor's Degree required; Master's preferred.
• Minimum 5 years of content creation and editing experience.
• Experience in medical or public health communications is a plus.
• Experience with branding and editorial standards across channels.

Responsibilities

• Develop and manage editorial calendar for newsletters, blogs, social media and website.
• Plan and distribute regular and campaign-focused email communications.
• Interview SMEs and research medical/public health topics for authoritative writing.
• Adapt messaging per channel with on-brand graphics and CTAs.
• Monitor performance across channels to maximize engagement.
• Support educational and compliance material development.
• Assist in scripting and logistics of video projects.
• Cover and report on MCW events on appropriate platforms.
• Research and implement editorial best practices to extend reach.
• Ensure high-quality deliverables on time with stakeholder input.
• Collaborate across units to uphold stewardship principles.

Skills

Writing & editing

AP style

Web analytics

Project management

Editorial planning

Interviews

Discretion

Education

Bachelor's Degree

Master's Degree

Tools

Sitecore CMS

Titan CMS

Job description

The Medical College of Wisconsin seeks a content communications consultant to develop and manage editorial programs for AHW Endowment, newsletters, blogs, social media and the website.

Working with MCW's Office of Communications and Brand Strategy, you will interview experts, craft on-brand messaging, create supporting graphics, distribute campaigns, monitor performance, and ensure timely delivery aligned with organizational goals.