Content Marketing Specialist, SmartConnect

Spring Venture Group; Kansas City (MO); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401k matching

Paid time off

Volunteer time off

Life insurance

Parental leave

Job summary

Spring Venture Group, a Medicare insurance distributor, seeks a Content Marketing Specialist for SmartConnect. The role drives rapid creation and publication of multi‑channel content, including sales enablement materials, blogs, and social campaigns, aligned with brand standards.

You will manage video, campaigns, and CMS publishing, collaborating with the Marketing Manager to deliver high‑impact assets for Brokers, HR leaders, Financial Advisors, and Medicare‑eligible employees.

Qualifications

• 3+ years in B2B in‑house content marketing or marketing agency environment.
• Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro).
• Monday.com/Asana project tracking.
• WordPress/CMS publishing.

Responsibilities

• Create multi‑channel sales enablement content that follows brand guidelines.
• Design and produce sales decks, co‑branded one‑pagers, and digital brochures using templates.
• Manage organic social publishing calendar and draft posts for LinkedIn and Facebook.
• Leverage AI tools to ideate, remix, and accelerate asset creation while ensuring accuracy and compliance.
• Record, edit short‑form video and audio for social and webinars.
• Coordinate campaigns and calendars in Monday.com from brief to publication.
• Drive velocity by delivering high‑quality assets weekly across collateral, email, social, and web.
• Monitor engagement metrics like open rates, clicks, and landing page conversions.

Skills

Copywriting

Social media

Video editing

Project coordination

Education

3+ years B2B content marketing

Tools

Adobe Creative Cloud

Monday.com/Asana

WordPress/CMS

GA4

SFMC

Job description

Content Marketing Specialist, SmartConnect

• Full-time
• Department: Corporate

As a leader in Medicare health insurance distribution, Spring Venture Group guides people through one of their most important life decisions — finding the right insurance coverage. We are on a mission to be the most trusted partner for our customers and our people, enabling empowered decisions along the journey to health and financial well‑being.

Spring Venture Group offers incredible culture, benefits, and fantastic income potential in a stable and successful work environment at a Medicare agency. This starts with a workplace that empowers people to do their best work. Come build a rewarding career and make a meaningful impact on peoples’ lives in an environment that values your determination. Join our diverse, inclusive team and get ready to crush your goals!

OVERVIEW

The Content Marketing Specialist acts as the dedicated, high‑velocity creative engine for SmartConnect. This role rapidly produces, formats, and publishes multi‑channel sales enablement materials, digital content, social media campaigns, and web updates that adhere to established brand guidelines.

REPORTS TO

Marketing Manager, SmartConnect

ESSENTIAL DUTIES

• Copywriting & Message Delivery: Write compelling, audience‑specific copy for B2B email campaigns, help with B2C educational nurture sequences, sales one‑pagers, case studies, and blog posts tailored to Brokers, HR leaders, Financial Advisors, and Medicare‑eligible employees.
• Collateral & Sales Enablement Production: Design and produce sales decks, partner co‑branded one‑pagers, client flyers, conference assets, and digital brochures using existing Figma/Adobe templates and brand standards.
• Social Media Channel Management: Own the SmartConnect organic social media publishing calendar (LinkedIn, Facebook/Meta); draft posts, design graphics, edit short‑form video clips, and monitor brand community engagement.
• AI‑Augmented Asset Creation: Deeply leverage approved AI tools to ideate, remix, draft, resize, and accelerate multi‑format asset creation while strictly maintaining voice, factual accuracy, and compliance.
• Multimedia & Video Production: Record, splice, and edit short‑form video and audio assets for social media, executive thought leadership snippets, product explainer videos, and partner webinar highlights.
• Campaign Coordination & Calendar Management: Manage project tasks in Monday.com, moving creative briefs from initial request through review and publication without requiring hands‑on daily supervision.
• Primary (Velocity & Volume): Turnaround time from creative brief to final deliverable; volume of approved assets shipped per week across collateral, email, social, and web.
• Secondary (Audience Engagement): Organic social engagement and follower growth; email open/click‑through rates; landing page form conversion rates; content‑driven downloads.

BEHAVIORS

• Be a Team Player (Teamwork and Collaboration)
• Be Accomplished (Drive for Results)
• Be the Example (Develop Self & Empower People)
• Be Forward Thinking (Strategic Thinking)
• Be a Problem Solver (Continuous Improvement)

Education/Experience

• 3+ years in B2B in‑house content marketing or marketing agency environment.
• Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro).
• Monday.com/Asana project tracking.
• WordPress/CMS publishing.

Preferred Tools/Knowledge

• Familiarity with GA4 tracking.
• Salesforce Marketing Cloud (SFMC) email layout building.

Benefits

• Competitive compensation Medical, Dental and Vision benefits after a short waiting period
• 401k matching program
• Generous paid time off program with an additional company break during the holidays
• Annual Volunteer Time Off (VTO) and a donation matching program
• Life Insurance Employee Assistance Program (health & well‑being on and off the job) Rewards and Recognition
• Maternity and Parental Leave Training program and ongoing support throughout your entire Spring Venture Group career
• Diverse, inclusive & welcoming culture
• Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans

Equal Opportunity and EEO statements

Spring Venture Group is an Equal Opportunity Employer

All your information will be kept confidential according to EEO guidelines.

Spring Venture Group is an Equal Opportunity Employer