Content Marketing Specialist at NCD

Feedinkoo; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Professional development

Work-from-home allowance

Collaborative, high-performance team

Job summary

NCD is seeking a creative Content Marketing Specialist to attract new agents, support onboarding, and drive engagement across the insurance community. You’ll craft targeted content for recruiting, onboarding, activation, and retention, and partner with Sales to fuel campaigns.

The role requires strong writing, ability to manage multiple projects, and a deep understanding of the insurance landscape. You’ll tailor content to agent personas and measure impact to guide strategy in a fast-paced,

Qualifications

• 3–5 years of content marketing, communications, or enablement writing experience in insurance, healthcare, or related fields.
• Excellent writing, editing, and communication skills.
• Experience creating high‑impact B2B communications, ideally within an agent/broker‑driven sales model.
• Ability to manage multiple content projects and deadlines with minimal oversight.
• Familiarity with email campaign tools, CRM platforms, and performance tracking software.
• Deep understanding of agent sales behavior and insurance industry dynamics (strongly preferred).

Responsibilities

• Write and manage content for the agent lifecycle journey (welcome campaigns, training promos, re‑engagement messaging, etc.).
• Collaborate with Sales, Marketing, and Engineering to develop agent‑facing communications for outbound campaigns.
• Craft enablement content that aligns with strategic goals—scripts, guides, FAQ sheets, webinars, etc.

Skills

Content strategy

B2B communications

Editing

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce

Email campaign tools

CMS

Analytics tools

Job description

Join our team at NCD, a top-tier insurance provider, consisting of a unique and eclectic group of winners, nerds, and gamers who balance a fun, kind, and thoughtful approach to life with an unwavering commitment to unparalleled member satisfaction. Our ecosystem is rooted in our five core values: Relentless Positivity, Growth Obsessed, Get it Done, Helpful Spirit, and Solution Driven.

We are not just coworkers, but a community, working tirelessly towards ‘Spreading the Smile’ to our members, agents, and each other. NCD is at the forefront of dental and vision insurance, in partnership with our carrier partners MetLife, VSP, and Zurich. Our continuous growth is a testament to our commitment to delivering outstanding agent and customer satisfaction.

If you are ready to win each day, are eager to grow, and aspire to contribute to an organization that is setting the pace in the industry, then we are looking for you. Together, let’s drive change and take NCD to new heights. Join us and become a vital part of our success story as we continue to transform lives and ‘Spread the Smile.’

Summary

We’re looking for a creative Content Marketing Specialist who can craft compelling content that attracts new agents, supports onboarding, and drives ongoing engagement across the insurance community. This role will focus on developing targeted content that supports NCD’s strategic agent growth initiatives—including recruiting, onboarding, activation, and retention. You’ll collaborate closely with Sales to create content for campaigns that educate, engage, and convert agents throughout their lifecycle. If you thrive at the intersection of strategy, execution, and storytelling—and have a deep understanding of the insurance landscape—this role is for you.

Key Responsibilities

• Write and manage content for the agent lifecycle journey (welcome campaigns, training promos, re‑engagement messaging, etc.).
• Collaborate with Sales, Marketing, and Engineering to develop agent‑facing communications for outbound campaigns.
• Craft enablement content that aligns with strategic goals—scripts, guides, FAQ sheets, webinars, etc.
• Optimize content for clarity, engagement, and alignment to channel best practices (email, SMS, in‑platform messaging).
• Maintain NCD’s brand voice while tailoring tone for different agent personas (call centers, digital agencies, field brokers).
• Track content performance metrics to guide future strategy and reporting.
• Stay current on industry trends, agent feedback, and competitive content strategies.
• Support broader campaign initiatives by writing landing pages, headlines, internal tooltips, and other content as needed.

Qualifications

• 3–5 years of content marketing, communications, or enablement writing experience in the insurance, healthcare, or other related fields.
• Excellent writing, editing, and communication skills.
• Experience creating high‑impact B2B communications, ideally within an agent/broker‑driven sales model.
• Ability to manage multiple content projects and deadlines with minimal oversight.
• Familiarity with email campaign tools, CRM platforms, and performance tracking software.
• Deep understanding of agent sales behavior and insurance industry dynamics (strongly preferred).

NCD Benefits

• Company‑paid health, dental, life, and disability insurance.
• 401(k) with employer match.
• Opportunities for professional development.
• Work‑from‑home allowance and support.
• A collaborative and high‑performance work environment.
• Vision insurance.