Content Marketing Specialist at ChargePoint

Feedinkoo; United States; On-site; USD 45,000 - 90,000; Full time

Job summary

ChargePoint is seeking a driven content specialist to produce, test, and generate demand generation content globally. You will collaborate with marketers to inform content strategy and ensure information accuracy in a fast-paced environment.

The ideal candidate is data-driven, has strong writing and storytelling skills, understands SEO and analytics, and can manage multiple projects from ideation to publication, including blog, website, email, and social content.

Qualifications

• 3–5 years of content marketing experience.
• Basic video editing skills.
• Experience with generative AI tools for content creation and management.
• Strong oral and written communication skills.
• Exceptional writing and storytelling abilities to distill complex ideas into engaging narratives.
• Knowledge of SEO, marketing automation platforms, and analytics tools.
• Strong project management and collaboration skills.
• A desire to learn, take ownership, and contribute to the team.

Responsibilities

• Develop and manage a content roadmap and global calendar aligned with campaigns and product launches.
• Produce engaging content across formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach our target audience.
• Ensure steady content delivery across the funnel to engage target audiences effectively.
• Use generative AI tools to streamline content creation, enhance personalization, and scale marketing efforts.
• Optimize content for SEO.
• Assess content performance metrics for continuous optimization and data-driven decisions.
• Oversee the full content lifecycle: ideate, write, edit, and publish engaging content.
• Align content with brand voice and guidelines.
• Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims.
• Monitor and analyze content performance, using data to refine future content strategies.
• Embrace feedback constructively for professional growth.
• Manage the content calendar and blog.
• Edit, proofread, and improve content.
• Stay updated on content trends and best practices.

Skills

Content marketing

Video editing

Generative AI

Communication

Storytelling

SEO

Marketing automation

Analytics

Project management

Collaboration

Tools

Marketing automation platforms

Analytics tools

Video editing software

Job description

Reports To

Sr. Director, Global Growth Marketing

Position Summary

We are seeking a driven content specialist to produce, test, and generate demand generation content globally. You will collaborate with marketers to inform content strategy and ensure information accuracy. The ideal candidate is data‑driven, innovative, and thrives in a fast‑paced environment. You excel at managing multiple projects, have a can‑do attitude, and are eager to gain expertise in digital marketing.

What You Will Be Doing

• Develop and manage a content roadmap and global calendar aligned with campaigns and product launches.
• Produce engaging content across various formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach our target audience.
• Ensure steady content delivery across the funnel to engage target audiences effectively.
• Use generative AI tools to streamline content creation, enhance personalization, and scale marketing efforts.
• Optimize content for SEO.
• Assess content performance metrics for continuous optimization and data‑driven decisions.
• Oversee the full content lifecycle: ideate, write, edit, and publish engaging content.
• Align content with brand voice and guidelines.
• Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims.
• Monitor and analyze content performance, using data to refine future content strategies.
• Embrace feedback constructively for professional growth.
• Manage the content calendar and blog.
• Edit, proofread, and improve content.
• Stay updated on content trends and best practices.

Qualifications

• 3–5 years of content marketing experience.
• Basic video editing skills.
• Experience with generative AI tools for content creation and management.
• Strong oral and written communication skills.
• Exceptional writing and storytelling skills, with the ability to distill complex concepts into engaging narratives.
• Knowledge of SEO, marketing automation platforms, and analytics tools.
• Strong project management and collaboration skills.
• A desire to learn, take ownership, and contribute to the team.

Location

Remote – United States

Salary and Compensation

ChargePoint is committed to fair and equitable compensation practices. The targeted U.S. salary range for this role is $45,000 to $90,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable.

Equal Opportunity Employer

ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to an inclusive and diverse team.