Content Marketing Specialist

Austincc; Madison (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

MMCVB in Madison, GA is seeking a full‑time Content Marketing & Sales Specialist to drive digital storytelling and partner engagement. You will manage social media content, create engaging visuals, and support sales efforts with local businesses and tourism partners.

You will collaborate with the Director and interns, maintain content libraries, and help promote Madison and Morgan County as a must‑visit destination through social media, website updates, and coordinated marketing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, Hospitality, Tourism, or related field.
• Highly organized, self‑motivated, and able to manage multiple projects and deadlines.
• Creative content creator with demonstrated experience in photography, short‑form video, and digital design.
• Proficiency with Canva, CapCut, Photoshop; working knowledge of Meta Business Suite and WordPress.

Responsibilities

• Social media management: create, schedule, monitor, and manage content across platforms to boost engagement.
• Sales & tourism partner relations: build relationships with local partners and drive memberships and cooperative marketing.
• Website maintenance: update business listings and event calendars on VisitMadisonGA and partner sites.
• Reporting and admin duties as assigned.

Skills

Social media management

Content creation

Copywriting

Photography

Video editing

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, Hospitality, Tourism, or related field

Tools

Canva

CapCut

Photoshop

Meta Business Suite

WordPress

Microsoft Office

Google Workspace

Job description

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The Madison Morgan County Convention and Visitors Bureau (MMCVB) is seeking a dynamic, goal‑oriented, tech‑savvy, and creative individual to join our team as a full‑time Content Marketing & Sales Specialist. This position plays a key role in advancing MMCVB’s vision of positioning Madison and Morgan County as a “must‑visit” destination. MMCVB promotes economic development and community vitality through travel and overnight stays while encouraging meaningful participation by visitors in the local tourism economy.

This role is responsible for the day‑to‑day execution of MMCVB’s sales and marketing responsibilities with a heavy focus on social media marketing and content creation. This position will work closely with the Director, interns, local businesses, tourism partners, regional organizations, and community stakeholders.

Responsibilities include, but are not exclusive to:

Social Media Management

Create, schedule, monitor and manage organic and paid social media content – including photography, short‑form video (Reels), and copywriting – to increase engagement, reach new audiences, and promote Madison and Morgan County as a destination on Facebook, Instagram, Pinterest and YouTube. Coordinate and maintaining an ongoing and comprehensive video and image library, understanding usage rights and procurement avenues. Lead and manage interns to support these social media and content creation efforts.

Sales & Tourism Partner Relations

Build relationships with local partners and drive sales for memberships, cooperative marketing offerings and Destination Guide, while managing all related administrative tasks including outreach lists, payment and asset collection.

Website Maintenance

Update and maintain accurate business listings, event calendars, and general destination content on VisitMadisonGA and partner websites.

Perform reporting, administrative, and other duties as assigned.

Skills and Preferred Qualifications:

• Bachelor’s degree and previous experience in Marketing, Communications, Public Relations, Advertising, Hospitality, Tourism, or a related field, preferred.
• Highly organized, self‑motivated, and able to manage multiple projects and deadlines independently.
• Creative content creator with demonstrated experience in photography, short‑form video, and digital design; requires proficiency in creative apps (Canva, CapCut, basic Photoshop) and working knowledge of digital platforms (Meta Business Suite, WordPress, etc.).
• Proficiency with Microsoft Office and/or Google Workspace.
• Strong written/verbal communication skills with keen attention to detail and commitment to accuracy.
• Flexible and willing to work occasional evenings, weekends, and special events.
• Ability to represent MMCVB professionally in public and industry settings; must be able to travel locally and occasionally regionally for meetings, events, professional development, and tourism‑related activities.
• Must be able to lift and carry up to 20 pounds, including boxes of brochures and other marketing materials.