Content Marketing Specialist

Bernie's Book Bank; Lake Bluff (IL); Hybrid; USD 40,000 - 45,000; Full time

Job summary

Bernie's Book Bank is seeking a Content Marketing Specialist to lead the content strategy for social media and marketing campaigns. This hybrid role requires at least 2 days in the office and emphasizes storytelling, engagement, and a passion for promoting the importance of book ownership. The candidate should have strong content creation skills and experience managing social media platforms.

Benefits

Medical Insurance starting day 1

401k with match after 1 year

17 Days of PTO a year

Summer Hours

Employer covered Long Term Disability Insurance

Dental and Vision Insurance

Qualifications

• 2-4 years experience for full-time; 5+ years for part-time candidates.
• Proven ability to develop content strategies that drive engagement.
• Experience with Generative AI tools like ChatGPT is a plus.

Responsibilities

• Design and implement a content strategy and calendar.
• Create and publish engaging content for social media platforms.
• Track and analyze content performance and adapt strategies.

Skills

Content creation

Social media management

Project management

Storytelling

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in Public Relations

Bachelor's degree in Digital Media

Bachelor's degree in English

Tools

Canva

Adobe Creative Suite

Video editing apps

Job description

Description:

Reading is the single most important skill a child needs to succeed in life. Yet, too many children lack books, especially books of their own in their home.

At Bernie's Book Bank, we're here to change that. Driven by the knowledge that better futures begin with books, we hand-deliver free high-quality books to children who need them most. We do this with the help of thousands of volunteers who believe there's nothing more important than transforming children's lives through book ownership.

Today, 15 years after our founding, we have hand-delivered over 29 million free high-quality books. Our effective, scalable, and sustainable model allows us to source, process, and distribute eight books every year to children from birth to sixth grade so they can have a home library of their very own and always have a book within reach.

Position Summary:

Bernie's Book Bank is seeking a creative and driven Content Marketing Specialist to join our Marketing & Development team. You will lead the creation and management of our content strategy and activation across all social media platforms.

From promoting signature events and sharing the impact of book ownership to jumping on social trends and creating engaging reels with our Processing Center team and volunteers, you'll bring the personality and voice of Bernie's Book Bank to life.

We're looking for a self-motivated storyteller with strong content creation skills and a passion to make a difference. We believe everyone needs good books to read. Do you?

This role will be hybrid with at least 2 days in the office each week once fully trained.

Job Responsibilities:

• Design and implement a comprehensive content strategy and calendar to support signature events and marketing campaigns.
• Create, edit, and publish a diverse range of original, engaging content for social media (Instagram, Facebook, Twitter/X, LinkedIn) including: stories, posts, short-form videos, live events, blog articles, etc.
• Manage daily digital content operations and adjust to shifting priorities as needed.
• Develop social media strategy and toolkits for signature brand events.
• Serve as a steward for content strategy consistency, collaborating across Chapters and teams, ensuring cohesive messaging and brand alignment.
• Track and analyze content performance to measure the effectiveness and adjust strategies and future content development accordingly.
• Stay up-to-date on industry trends and best practices to continuously innovate and grow.
• Understand the nuances of each social media platform and adapt content messaging across multiple accounts.
• This role is eligible for full or part time status depending on candidate preference and experience levels.

Requirements:

Qualifications

• 2-4 years experience managing social media platforms and content tools (e.g., Canva, Adobe Creative Suite, video editing apps) is required for full time candidates, OR 5+ years experience in the areas listed above for part time candidates.
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or English is required.
• Proven ability to develop and execute content strategies that drive engagement and support business goals.
• Exceptional writing, editing, and storytelling skills.
• Experience creating both long-form and short-form content assets across various channels.
• Strong project management skills, including the ability to manage multiple priorities and deadlines.
• Experience writing prompts to leverage Generative AI tools like Claude, ChatGPT, Midjourney (for photography), Sora (for video), etc.

What We Offer:

• Salary: $40,000-45,000 is the expected budget for this role
• Medical Insurance via BCBS, PPO and HMO options available, starting day 1
• Dental and Vision Insurance, starting day 1
• Hybrid work environment
• Employer covered Long Term Disability Insurance
• Short Term Disability Insurance available
• 401k with match after 1 year
• Summer Hours (early off on Fridays Memorial Day-Labor Day)
• 17 Days of PTO a year
• 4 Floating Holidays per year
• 9 Paid holidays per year
• A passionate team with long term growth potential as we begin national expansion

Working Conditions/Physical Demands: The duties of this job will be performed both in an office environment and locally, and the role may require lifting of up to 25 lbs. Individuals must have the ability to communicate information and ideas so others will understand in a variety of environments. Reasonable accommodation may be made for individuals with disabilities to enable them to perform the essential job duties. Bernie's Book Bank is an Equal Opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.