Content Marketing Specialist

Ottobock SE & Co. KGaA

Austin (TX)

Hybrid

USD 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Medical

Vision

Health savings accounts with employer contribution

Flexible spending account options

Company-paid life insurance policy

Paid time off

Company holidays

Floating holidays

100% company-paid short & long-term disability

Job summary

A leading healthcare company in Austin, TX is looking for a Content Marketing Specialist. This role involves creating social media content, monitoring engagement, and collaborating with global teams to enhance brand presence. Ideal candidates will have 2+ years of experience in marketing communications and strong copywriting skills. The position offers a hybrid work environment with benefits including paid time off and health insurance.

Qualifications

2+ years of marketing communications experience, specifically in social media management.
Strong copywriting skills to adapt tone across platforms.
Experience with influencer and content creator engagement.

Responsibilities

Develop and execute social media strategy and content calendar.
Create appealing social copy and visuals for multiple platforms.
Monitor community engagement and respond to inquiries.

Skills

Social media management

Copywriting

Content creation

Campaign execution

Project management

Education

Bachelor’s degree

Tools

Hootsuite

Sprout Social

Canva

Job description

For more than a century, Ottobock has pursued the mission of helping people living with limb loss or mobility challenges regain or maintain their freedom of movement. We do this through the development of leading prosthetic, orthotic and wheelchair innovation and an unwavering commitment to delivering superior patient care experiences.

As a growing healthcare company, we continue to invest in both our people and new service offerings. With more than 10,000 employees worldwide and 1,000 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it.

We are looking for a Content Marketing Specialist to join our N.A. Headquarters in Austin, TX! (hybrid work schedule w/ 3 days in office)

The Content Marketing Specialist is an exciting and highly visible opportunity within the organization. As the first line of contact with Ottobock product users and patients on social media, you’ll play a key role in shaping how our brand is seen and experienced. This role thrives on collaboration, both locally and with our global colleagues, as you create content that resonates across regions. You’ll assist and collaborate with the senior content marketing manager to make meaningful content come to life. Whether it’s behind the camera capturing authentic stories or working directly with product users and patients, you'll build strong relationships with content creators, colleagues, and the broader Ottobock community. If you’re self-driven, ambitious, and eager to share ideas that push our social presence to new levels, this is the role for you.

Duties & Responsibilities

Develop and execute a comprehensive social media strategy and content calendar across Facebook, Instagram, LinkedIn, and YouTube.
Create compelling, on-brand social copy and visuals that drive engagement, educate audiences, and amplify Ottobock’s brand story.
Be hands‑on in content creation, capturing photo and video content in collaboration with Ottobock product users, patients, clinicians, and colleagues.
Proactively scout, onboard, and collaborate with content creators; develop creator briefs and manage ongoing communications.
Write persuasive and engaging content across channels including paid digital ads, email campaigns, and website copy.
Closely monitor and manage community engagement, responding to inquiries and comments in a timely, brand-aligned manner.
Conduct ongoing social listening and reporting, identifying trends, insights, and opportunities for optimization.
Partner with cross‑functional and global teams to source stories, adapt content for North America, and contribute to worldwide campaigns.
Track performance through analytics, translating results into actionable recommendations for content and campaign improvements.
Act as a visible, approachable brand ambassador, building trust through authentic interactions and consistent storytelling through event attendance.