Content Marketing Manager (Remote US)

Directive; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Directive, a leading performance marketing agency, is seeking a Content Marketing Manager to develop and execute marketing strategies. The role involves managing client relationships, conducting SEO audits, and collaborating with teams to deliver impactful content campaigns. We offer a remote-first work environment with comprehensive benefits, including unlimited PTO and health plans.

Benefits

Comprehensive health plans

Mental health support

Gym membership

Unlimited PTO

401(k)

Bonuses

Team trips

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to integrate technical insights with content initiatives.

Responsibilities

• Develop and execute tailored marketing strategies.
• Analyze data to set measurable goals.
• Manage strategy execution and coordinate with teams.

Skills

Content Strategy

Technical SEO

Data Analysis

Tools

Screaming Frog

SEMrush

GA4

Search Console

Excel

Job description

Join to apply for the Content Marketing Manager (Remote US) role at Directive.

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At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology developed by us, emphasizing SQLs and Customers over traditional MQLs. We offer Paid Media, SEO/Content, CRO, and Video services, creating comprehensive strategies to help clients meet their SQL targets consistently.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr. Content Strategists are client-facing roles responsible for daily deliverables, managing custom strategies, and communication with clients and internal teams. They handle more Enterprise clients and need a deep understanding of their service line and its impact on broader business strategies.

The ideal candidate should have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to integrate technical insights with content initiatives to boost organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and execute tailored marketing strategies aligned with client goals and Directive standards.
• Use data from past campaigns and ongoing efforts to refine strategies.
• Collaborate with Associate Directors to resolve issues and ensure alignment.
• Create creative briefs and develop content campaigns based on audience and competitor insights.
• Implement frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Manage strategy execution, task assignments, and tracking using Asana.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Communication

• Serve as the primary contact for clients, building trust and maintaining relationships.
• Communicate proactively via Slack and meetings about deliverables and timelines.
• Keep leadership informed about account status and opportunities.

Reporting and Insights

• Provide updates on strategy progress through regular meetings and reports.

Foundational SEO Skills

• Conduct SEO audits and provide actionable recommendations.
• Implement on-page and off-page SEO strategies, including keyword research and link-building.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, unlimited PTO, holidays, birthday off, year-end break, parental leave, 401(k), bonuses, and team trips.

Work Environment

Remote-first, US-based with options for global locations where authorized. Requires reliable internet, ability to work stationary for long periods, and professional workspace. Accommodations available for disabilities.

Additional Information

We value diversity and inclusivity. All qualified applicants will be considered regardless of background.