Content Marketing Manager – Member Engagement & Growth

U.S. Travel Association; Washington (District of Columbia); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Healthcare with fertility coverage

Paid family leave

Transit and cell phone benefits

Wellness programs

Employee Assistance Program

Professional development support

Job summary

The Manager, Content Marketing at U.S. Travel Association develops targeted marketing content that supports the member journey across email, web, newsletters, social media, and other channels. This role blends creative writing with content strategy to communicate the value of U.S.

Travel membership and inspire engagement. Reporting to the Senior Director, Member Marketing, you will translate advocacy, research, benefits and opportunities into compelling messages, tailor content to audience

Qualifications

• Bachelor's degree in marketing, communications, journalism or related field.
• 3–5 years of experience in content or digital marketing with emphasis on creative marketing writing and content strategy across channels.
• Experience creating content for advocacy, membership or B2B organizations is a plus.
• Familiarity with CMS, social scheduling and monitoring tools.
• Experience managing content and distribution across multiple owned, shared and paid channels.
• Ideal candidate collaborates and drives growth through integrated content and email strategies.

Responsibilities

• Write and edit emails, newsletters, website and social content conveying the value of U.S. Travel membership.
• Segment audiences and tailor content to member interests and engagement history.
• Bring fresh ideas to member communications with new angles and formats.
• Develop and maintain a content calendar aligned with editorial plans.
• Partner with Membership and teams to connect content to benefits and opportunities.
• Adapt content from research, advocacy updates, and member stories for different channels.
• Use audience data and performance results to refine targeting and actions.
• Oversee content from idea to delivery, ensuring accuracy and brand alignment.

Skills

Marketing writing

Content strategy

Audience segmentation

Email marketing

Social media

Project management

Education

Bachelor's degree in marketing, communications, journalism or related field

Tools

CMS

Social scheduling tools

Monitoring tools

Job description

The Manager, Content Marketing at U.S. Travel Association develops targeted marketing content that supports the member journey across email, web, newsletters, social media, and other channels. This role blends creative writing with content strategy to communicate the value of U.S.

Travel membership and inspire engagement. Reporting to the Senior Director, Member Marketing, you will translate advocacy, research, benefits and opportunities into compelling messages, tailor content to audience