Content Marketing Manager

Cotiviti; United States; On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) savings plan

Paid family leave

9 paid holidays per year

PTO 17-27 days per year

Job summary

Cotiviti is seeking a Content Marketing Manager to oversee development of marketing content across blogs, website copy, emails, and collateral. You will collaborate with product marketing, operations, and SMEs to produce high-quality content that drives growth.

The role emphasizes content creation, SEO support, and maintaining brand voice while mentoring junior writers and ensuring cross-functional alignment.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• 5 years’ content development experience, preferably in healthcare.
• Reliable, driven, and able to deliver high-quality work under deadlines.
• Excellent written and verbal communication skills.
• Strong problem-solving, independent judgment, and solution-oriented thinking.

Responsibilities

• Write content for marketing assets such as blogs, landing pages, emails, white papers, eBooks, case studies, and advertisements.
• Interview and develop relationships with SMEs throughout organization to develop new content assets.
• Collaborate with product marketing managers to update content reflecting metrics, proof points, and differentiators.
• Assist in developing marketing campaign strategies in collaboration with supervisor and product marketing managers.
• Assist with SEO and social media content creation and management as needed.
• Manage review process for content and ensure sign-off before publication.
• Ensure content conforms to style guide and brand voice.
• Audit and manage website and blog content for freshness and SEO.
• Perform peer reviews of content drafted by other writers.
• Mentor more junior team members in developing writing skills.

Skills

Written and verbal communication

Collaboration across levels

Problem-solving

Judgment and discretion

Learning agility

Critical thinking

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Job description

Overview

The Content Marketing Manager is responsible for working with writing, editing, and overseeing the development of a wide variety of marketing content, including website and email copy, blogs, white papers, eBooks, case studies, product collateral, infographics, and checklists. This role involves collaborating heavily with product marketing managers, operations, creative, and SMEs throughout the organization to generate high-quality, rigorously edited content that drives growth.

Responsibilities

Content Creation (60%)

• Write content for marketing assets such as blogs, landing pages, emails, white papers, eBooks, case studies, and advertisements.
• Interview and develop relationships with subject matter experts (SMEs) throughout organization to develop new content assets.
• Collaborate with product marketing managers to update previously published content to reflect new metrics, proof points, and differentiators.
• Assist in developing marketing campaign strategies in collaboration with supervisor and product marketing managers.

SEO and Social Media (10%)

• Assist with search engine optimization (SEO) and generative engine optimization (GEO) initiatives for Cotiviti website, blog, and resource center.
• Assist in content creation and management of social media platforms as needed.

Brand Consistency and Quality Control (30%)

• Manage review process for content, ensuring all appropriate stakeholders have signed off before publication.
• Ensure content conforms to style Guide and brand voice.
• Assist in auditing and managing website and blog content, working with supervisor and other colleagues to keep it fresh, relevant, and optimized for search (e.g., keyword selection, tagging, and images).
• Perform peer reviews of content drafted by other writers.
• Assist more junior team members in developing writing skills and provides guidance as a mentor.

General

• Complete all responsibilities as outlined in the annual performance review and/or goal setting.
• Complete all special projects and other duties as assigned.
• Must be able to perform duties with or without reasonable accommodation.

This job description is intended to describe the general nature and level of work being performed and is not to be construed as an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement and is subject to change as the needs of Cotiviti and requirements of the job change.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• 5 years’ content development experience, preferably in healthcare.
• Reliable, driven, and able to prioritize and deliver high-quality work under deadlines.
• Effective collaborator across all levels, including senior leadership.
• Excellent written and verbal communication skills.
• Strong problem-solving, independent judgment, and solution-oriented thinking.

Cognitive / Mental Requirements:

• Strategic Thinking & Decision-Making.
• Analytical Reasoning.
• Problem-Solving.
• Judgment & Discretion.
• Influencing & Negotiation.
• Learning Agility.
• Critical Thinking.

Physical Requirements and Working Conditions:

• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Communicating with others to exchange information.
• Repeating motions that may include the wrists, hands, and/or fingers
• Assessing the accuracy, neatness, and thoroughness of the work assigned.
• No adverse environmental conditions expected.
• Must be able to provide high-speed internet access / connectivity and
• office setup and maintenance.
• Must be able to provide a dedicated, secure work area

Base compensation ranges from $85,000 to $105,000 per year. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs.

Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.