Content Marketing Manager

Quilt Software; United States; Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Comprehensive medical, dental, and vision benefits

Paid professional development opportunities

Flexible work arrangements

Paid time off and 401k investment opportunity

Job summary

A leading software company is seeking a content marketing manager to oversee content creation and optimize marketing strategies. This role involves managing content calendars, conducting keyword research, and analyzing performance metrics. You will collaborate with a small team and support local businesses using industry-specific tools. A Bachelor's degree and 5+ years of experience in content marketing are required. Join us in making a difference for local shops and enjoy competitive benefits including a hybrid work environment.

Qualifications

• 5+ years in content marketing with experience in B2B content.
• Experience writing long-form content and optimizing for SEO.
• Ability to manage multiple brand style guidelines and meet deadlines.

Responsibilities

• Manage content calendars for in-house brands.
• Perform industry and keyword research for content opportunities.
• Measure and analyze content performance metrics.
• Assist in launching marketing campaigns.

Skills

Content creation

SEO optimization

Keyword research

Content management systems

Team mentorship

Strategic thinking

Strong communication

Analytical skills

Education

Bachelor’s degree in communications, marketing, media, or related field

Tools

SEMrush

Google Search Console

HubSpot (preferred)

Job description

About the role

We’relooking for a content marketing manager to perform keyword and industry research,optimizecontent for SEO, build content calendars, andassistwith strategic content-led initiatives. Reporting to the director of content marketing, this role should be a perfect balance ofcreativeand strategic: Someone who enjoys storytelling — and knows how to analyze content marketing performance to recommend improvements that are worth the lift.

What you will do:

• Manage content calendars for a variety of in-house brands
• Perform industry and keyword research to discover new content opportunities
• Ideate, execute, and measure the performance of content
• Identify necessary content refreshes and optimizations
• Watch trends and audit brands in Google Search Console and SEMrush
• Write and review copy (primarily long-form) as needed
• Assist in launching targeted marketing campaigns
• Mentor a small team of content specialists

Preferred skills and qualifications:

• Bachelor’s degree in communications, marketing, media, or related field
• 5+ years in content marketing and previous experience developing B2B content calendars
• Experience writing content (primarily blogs, long-form guides, and landing pages) and optimizing it for SEO
• Proficiency in SEMrush and Google Search Console
• Proficiency in content management systems (HubSpot preferred)
• Exposure to performance data and analyzing content marketing metrics
• Interest in managing others and training them up on key skills
• Strategic thinker who can adapt, pivot, and stay ahead of industry trends
• Strong communicator
• Comfortable working independently in a fast-paced environment
• Comfortability managing multiple brand style guidelines and preferences
• Ability to meet hard deadlines and communicate project status updates

Nice-to-have skills:

• Previousrole(s) in a marketing agency
• Experience optimizing content for AI and LLMs
• People management experience

What Quilt offers:

• Competitive salary with performance-based incentives
• Comprehensive medical, dental, and vision benefits
• Paid professional development opportunities to help you grow in your career
• Flexible work arrangements, including hybrid work environment options
• Paid time off, 401k investment opportunity, and an engaging, collaborative company culture
• Salary starting at $80,000 and is dependent on experience

Location

Remote in the United States. If you prefer onsite, we have offices in Provo, Utah, or Charlotte, NC

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

About Quilt Software

Ever wondered how your favorite local shops compete with the big guys? That’s where we come in. We’re Quilt Software, providing Main Street's unsung heroes – from quirky cheese shops to family-run jewelry stores – with the tools they need to compete. Last year, we helped 14,000+ shops make over $2 billion in sales with our family of industry-specific software solutions.

If you get a kick out of supporting local businesses, love great software, and want to be part of a company that’s powering Main Street, we’d love to chat. Come join us in our quest to keep local retail not just alive, but thriving!

Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by a Quilt Software employee with an @quiltsoftware.com email address. We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers, or banking information. If you believe a scammer is contacting you, please mark the communication as "phishing" or "spam" and do not respond.