Technical Content Marketing Manager

Formlabs; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity (RSUs)

Comprehensive health benefits

401K matching

Parental leave

Sabbatical leave

On-site parking

Unlimited 3D prints

Job summary

Formlabs in Boston, MA is seeking a Technical Content Marketing Manager to craft industry-leading technical assets—from case studies to white papers—that resonate with engineers, designers, and innovators. You will translate complex hardware innovations into compelling narratives, partnering with Engineering, Product, Sales, and Web to drive content across web, social, email, and campaigns.

The role rewards a hands-on writer with 2+ years in hardware marketing/content roles and a proven ability

Qualifications

• Experience translating hardware or technical concepts into clear customer-friendly content.
• Proven ability to publish technically accurate guides and white papers.
• Strong collaboration with engineering, product, sales, and web teams.
• Excellent written and verbal communication skills with attention to detail.

Responsibilities

• Produce high-quality technical case studies and white papers derived from research and hands-on testing.
• Create sales enablement content and product launch assets.
• Plan and execute content marketing campaigns across channels and funnels.
• Maintain consistent style and tone across Formlabs content and mentor other writers.

Skills

Technical writing

Content marketing

Interviewing customers

Cross-functional collaboration

Storytelling for technical audiences

Tools

Google Analytics

Ahrefs/SEO tools

CRM (Salesforce)

CMS editing

SEO best practices

Job description

About Formlabs:Do you want to change how the world creates?At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before.We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us.Your Impact:As our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets—from high-impact case studies to deep-dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs' technical storytelling. You aren't just a writer; you are a content "quarterback" who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority.If you're passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!What You'll Do:Identify and interview customers and collaborate with them to publish both written and video case studiesProduce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applicationsCreate content for sales enablement and sell sheets that support and product launchesPartner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focusedDefine and execute content marketing campaigns and strategies across verticals, funnel stages, and marketsDeeply understand our buyer personas and target industry segments to create a content plan aligned with buyers' needs and our internal funnelsManage content creation and distribution across our digital channels (web, social, email, etc.)Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its bestAbout You:2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware companyProlific writing skills and attention to detailQuick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiencesProven ability to work independently and cross-functionallyAnalytical, proactive, and goal-driven mindsetStructured and strong project management skillsBonus Skills:Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editingExperience with photo and video productionWorking knowledge of SEO tacticsFamiliarity with CAD modeling and 3D printingOur Benefits & Perks:Robust equity program to build future wealth through RSUsComprehensive healthcare coverage (Medical, Dental, Vision)401K matching and access to financial advisorsGenerous paid Parental Leave (up to 16 weeks)Tenure-based paid Sabbatical Leave (up to 6 weeks)Flexible Out of Office Plan – Take time when you need itAmple on-site parking & pre-tax commuter benefitsHealthy on-site lunches, snacks, beverages, & treatsRegular sponsored professional development opportunitiesMany opt-in culture events across our diverse communityAnd of course… unlimited 3D printsWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.