Founding Marketer, Form Now

TechAviv; Billerica (MA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Equity RSUs

Healthcare coverage

401K matching

Parental leave 16 weeks

Sabbatical leave

Flexible time off

On-site parking

Free 3D prints

Job summary

Formlabs is seeking a Marketing Generalist for Form Now to own end-to-end growth across customer acquisition, campaigns, and events.

You will collaborate with leadership to translate product capabilities into compelling positioning and messaging for buyers, while moving fast across multiple channels and channels on a tight startup‑within‑a‑startup environment.

Qualifications

• 2-10 years of B2B marketing or growth experience.
• Proven solo project execution from concept to measurement.
• Experience with customer-facing roles and events.
• Strong analytical mindset with campaign data ownership.

Responsibilities

• Identify growth opportunities across channels using analytics.
• Plan, set up, run, and measure email and LinkedIn campaigns.
• Independently plan and execute events for new B2B customers.
• Align Form Now's product roadmap with messaging and positioning.
• Compile campaign analyses and channel experiments into a growth plan.
• Lead rapid testing, iteration, and copywriting for acquisition and lifecycle emails.
• Leverage AI tools daily to speed up research, builds, and analysis.

Skills

B2B marketing

Growth analytics

Campaign management

LinkedIn outreach

Email marketing

Event planning

AI tools usage

Tools

GBQ/SQL

DataStudio/Looker

Job description

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Founding Marketer, Form Now

Department: Global Marketing

Location: Billerica, Massachusetts

About Formlabs

Do you want to change how the world creates? At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting‑edge products to life‑saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before. We’re a team of hands‑on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

About Form Now

Form Now is a startup within Formlabs, backed by a small, fast‑moving team of about 20 people. As the Marketing Manager for this business, you’ll be a team of one. We’re looking for a generalist who can go deep on data and go wide across channels, someone who wants the highest‑leverage marketing seat at a company this size, with a massive opportunity to grow this product.

Your Impact

We’re looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You’ll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven’t touched before. You’ll work directly with Form Now Leadership to connect what the product can do with how we message and sell it to new customers. Breadth matters more than depth here. We’d rather have someone who can move fast across five channels than someone who’s only ever gone deep on one.

What You’ll Do

• Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
• Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
• Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
• Write and manage customer‑facing copy and email, from acquisition sequences to lifecycle messaging
• Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

About You

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• A track record of taking on projects solo, from concept through execution, and knowing how you measured success
• Comfortable being customer‑facing when the job calls for it
• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
• Have run or set up events independently
• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
• High energy and not afraid to be scrappy; a startup‑within‑a‑startup environment means undefined problems and few guardrails
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills

• B2B experience specifically
• Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Comfortable with copywriting and customer marketing, even if it's not your primary strength
• You’ve built your own tools, whether that’s a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Our Benefits & Perks

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure‑based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on‑site parking & pre‑tax commuter benefits
• Healthy on‑site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt‑in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact. At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The Annual Base Pay Range For This Role Is:

$85,000—$115,000 USD

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

The Annual Base Pay Range For This Role Is:

$85,000—$115,000 USD

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact. At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.