Content Marketing Manager

Lindeblad Piano; Pine Brook (NJ); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Paid time off

Paid holidays

401(k)

Job summary

Jersey Digs is seeking a Content Marketing Manager to blend craftsmanship storytelling with digital campaigns. You will script videos, plan shoots, and drive livestreams to help piano lovers discover Steinway craftsmanship.

You will own promotions, website updates, and organic social while tracking lead KPIs. The role is hybrid in Pine Brook, NJ, with remote work most of the time and on‑site shoots monthly.

Qualifications

• You write well and have built content (videos, pages, campaigns).
• You know when to use AI tools (like Claude) and when not to.
• You teach yourself and can work with a founder with many ideas.
• You work well with people and cross‑functional teams.

Responsibilities

• Write video scripts and build the SEO landing pages for each video.
• Plan and film livestreams with the team and handle the editor notes.
• Launch promotions end‑to‑end from landing pages to emails and tracking.
• Update website pages and run A/B tests; no coding background required.
• Manage organic social across 7 channels, about 5 posts per day.
• Track lead volume and other marketing KPIs weekly.

Skills

Video scripting

SEO

Content creation

Social media management

Email marketing

AI tooling

Livestream production

Team collaboration

Tools

Pardot

Salesforce

Claude Code

Job description

Overview

For over 100 years, we have restored Steinways that become treasured family heirlooms. In a world moving faster than ever, we blend old-world craftsmanship with exceptional service so families can slow down and enjoy music together. We are hiring a Content Marketing Manager to share this craft and tell stories that matter through the videos, livestreams, web pages, emails, and campaigns that help more piano lovers find their dream Steinway. Full time and hybrid: you work remotely most of the time and come on site in Pine Brook and Dover, NJ for video shoots and livestreams, at least 5 days each month.

What you will own

• Long-form video and its web page: write video scripts from our topic list, which is built from what Steinway buyers search for, to improve SEO/AEO and organic search traffic; plan and film shoots with Todd and our craftsmen, give our video editor revision notes, and build the SEO landing page on our website that goes with each video. 2 new videos a month.
• The monthly livestream and our giveaway: script and produce the livestream with Todd, run the camera, and run the giveaway from a documented playbook.
• Promotions: launch each promotion end to end from our playbook, from landing pages and site banners to the email sequence in Pardot and campaign tracking in Salesforce.
• Website updates and landing page tests, built with Claude Code. No coding background required.
• Organic social, from around month 3: keep our 7 social channels posting, 5 posts a day.
• Lead volume KPIs: track lead volume and other marketing KPIs every week.

What we are looking for: you write well, you have built content (videos, pages, campaigns, personal projects count), you know when to use AI tools such as Claude, when not to, and how to use them to close a skill gap, you teach yourself, you can work alongside a founder with a lot of ideas, and you work well with people.

Pay and benefits: $80,000 to $100,000 base plus situational performance bonuses. Health insurance, dental insurance, paid time off, paid holidays, and 401(k).