Content Marketing Manager

Lindeblad Piano; New Jersey; Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Paid time off

Paid holidays

401(k)

Job summary

Lindeblad Piano is hiring a Content Marketing Manager to tell stories that matter through videos, livestreams, web pages, emails, and campaigns. This full-time, hybrid role involves remote work most of the time and on-site shoots in Pine Brook and Dover, NJ, about 5 days per month.

You will craft scripts from our topic list to improve SEO, manage video and livestream productions, launch end-to-end promotions, and maintain 7 social channels. Strong writing and AI tool awareness are valued.

Qualifications

• Experience creating long-form video content and web pages.
• Ability to script videos from topic lists and optimize for SEO.
• Experience coordinating livestreams and promotions end-to-end.
• Strong writing and storytelling abilities.
• Ability to work in a hybrid, remote-friendly role.

Responsibilities

• Write video scripts and plan shoots, coordinating with craftsmen.
• Plan and film monthly videos and update SEO landing pages.
• Plan and produce livestreams and the associated giveaway.
• Launch promotions end-to-end with landing pages and emails.
• Update websites and run landing-page tests.
• Manage organic social across 7 channels (≈5 posts/day).
• Track lead volume and marketing KPIs weekly.

Skills

Video scripting

SEO knowledge

Content strategy

Social media management

Analytics

Campaign management

AI tools

Copywriting

Tools

Pardot

Salesforce

Claude Code

Video editing

Job description

For over 100 years, we have restored Steinways that become treasured family heirlooms. In a world moving faster than ever, we blend old-world craftsmanship with exceptional service so families can slow down and enjoy music together. We are hiring a Content Marketing Manager to share this craft and tell stories that matter through the videos, livestreams, web pages, emails, and campaigns that help more piano lovers find their dream Steinway. Full time and hybrid: you work remotely most of the time and come on site in Pine Brook and Dover, NJ for video shoots and livestreams, at least 5 days each month.

What you will own:

• Long-form video and its web page: write video scripts from our topic list, which is built from what Steinway buyers search for, to improve SEO/AEO and organic search traffic; plan and film shoots with Todd and our craftsmen, give our video editor revision notes, and build the SEO landing page on our website that goes with each video. 2 new videos a month.
• The monthly livestream and our giveaway: script and produce the livestream with Todd, run the camera, and run the giveaway from a documented playbook.
• Promotions: launch each promotion end to end from our playbook, from landing pages and site banners to the email sequence in Pardot and campaign tracking in Salesforce.
• Website updates and landing page tests, built with Claude Code. No coding background required.
• Organic social, from around month 3: keep our 7 social channels posting, 5 posts a day.
• Lead volume KPIs: track lead volume and other marketing KPIs every week.

What we are looking for: you write well, you have built content (videos, pages, campaigns, personal projects count), you know when to use AI tools such as Claude, when not to, and how to use them to close a skill gap, you teach yourself, you can work alongside a founder with a lot of ideas, and you work well with people.

Pay and benefits: $80,000 to $100,000 base plus situational performance bonuses. Health insurance, dental insurance, paid time off, paid holidays, and 401(k).