Content Marketing Manager

GlossGenius; New York (NY); Hybrid; USD 120,000 - 145,000; Full time

Job summary

A leading company in the beauty and wellness industry is seeking a strategic Content Marketing Manager to develop a content strategy that drives awareness and conversion among B2B audiences. The role involves leveraging AI tools and collaborating with various teams to optimize content distribution. The ideal candidate will have extensive experience in B2B SaaS content marketing and a strong analytical mindset. This hybrid position requires commuting to the NYC office two days a week.

Benefits

Flexible PTO

Health & dental insurance options

Fertility and adoption benefits

Fully-paid parental leave policy

401k benefit

Professional Development stipend

Dependent Care FSA

Home office support

Team Bonding opportunities

Qualifications

• 5+ years in B2B SaaS content marketing with measurable outcomes.
• Experience with AI tools for content production.
• Strong understanding of content distribution channels.

Responsibilities

• Design and implement a comprehensive B2B content marketing strategy.
• Create compelling, high-quality content to generate demand.
• Analyze content performance metrics and iterate strategies.

Skills

B2B SaaS content marketing

Analytical mindset

Content distribution channels

Tools

Content Management Systems

Google Analytics

email marketing software

Job description

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 90,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

GlossGenius is seeking a strategic and results-oriented Content Marketing Manager to develop and execute a content strategy that drives awareness, consideration, and conversion among our target B2B audience. In this role, you’ll leverage content as a powerful revenue engine across the entire customer funnel, with AI as a key tool in your content creation toolkit, and will play a key role in positioning GlossGenius as a forward-thinking leader in the beauty and wellness industry.

You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You'll Do

• Design and implement a comprehensive B2B content marketing strategy tailored to upmarket salons and spas, addressing multiple personas and buying journeys
• Create compelling, high-quality content (e.g., thought leadership, case studies, webinars, guides, sales enablement materials, ROI calculators) designed to generate demand, accelerate deals, and support customer retention
• Champion insights-driven content creation and provocative thought leadership pieces that differentiate GlossGenius and establish us as an industry authority
• Work closely with Sales, SEO, Paid Media, Lifecycle Marketing, Product Marketing, and other teams to identify content needs and optimize distribution strategies
• Define key content performance metrics and regularly analyze results to demonstrate the impact of content on business outcomes; use data to iterate and improve content strategy
• Develop and implement scalable content creation and management systems, leveraging AI tools and efficient workflows to increase output and velocity

What We're Looking For

• 5+ years in B2B SaaS content marketing, with a track record of developing and executing successful content strategies to drive measurable business outcomes
• Experience translating customer insights, competitive intelligence and market trends into high-impact content themes, formats, and assets that resonate across the buyer journey
• Proactive systems-thinker with experience and interest in leveraging AI tools and building efficient workflows for content production and management
• Strong understanding of content distribution channels and experience collaborating with Sales, SEO, Paid Media, and Lifecycle teams to maximize content reach and impact
• Analytical mindset with the ability to track content performance, derive insights, and make data-driven decisions
• Proficiency using Content Management Systems (e.g., WordPress, Webflow), Google Analytics, and email marketing software. Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems is highly desirable
• Experience creating or managing the production of video content (e.g., tutorials, interviews, social clips) is preferred
• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York, California, and Washington is between $120,000-$145,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

Agency Submissions
If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired.

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