Content Marketing Manager

Socket.dev; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Orbital is hiring a senior content Marketer to own the editorial POV and content engine for real estate and legal AI topics. You will source material from lawyers, product teams, and customers to create compelling content across POVs, guides, and interviews, while shaping distribution and demand generation to drive pipeline.

You’ll work in a fast-growing, autonomous team with a strong emphasis on quality and impact.

Qualifications

• Proven track record building a brand’s editorial voice and POV.
• Strong distribution mindset that ties content to pipeline.
• Exceptional storytelling that draws insights from experts and timely topics.
• Ability to communicate credibly in a technical real estate/legal space.
• High bar for quality, especially in written content.
• Hands-on and highly autonomous in a scaling team.

Responsibilities

• Own editorial POV and content engine across formats (POV pieces, guides, reports, interviews, stories).
• Source material from lawyers, product, customers, or market topics and turn into compelling content.
• Own distribution across owned channels, social, earned, and partners.
• Collaborate with demand gen and product marketing to drive leads and influence pipeline.
• Set and maintain high standards for long-form and narrative content.
• Measure engagement, reach, and contribution to pipeline.

Skills

Editorial voice

Distribution mindset

Storytelling

Technical credibility

Quality standards

Ownership

Cross-functional collaboration

Customer insight

Tools

SEO

Job description

Orbital is the AI platform for real estate legal work.

Real estate shapes the world around us: our homes, our workplaces and our cultural landmarks. It’s the infrastructure that powers everyday life and is the world's largest asset class. Yet behind every single deal, real estate and legal teams work hard to navigate decades-old complexity; manually connecting documents, hidden obligations, geo‑spatial context, and multiple parties into a path forward. We connect the legal and physical record, so that path is clearer than ever before. Our mission is to make real estate transactions faster, clearer, and less manual.

Here, you'll be part of changing how the deals behind the largest asset class get transacted, and will help shape the future of real estate.

A bit about us:

We’re building at the forefront of AI technology, without losing the deeply human expertise our clients depend on.

Orbital is built with former practising real estate lawyers and 250+ years of combined legal expertise. We're purpose-built for the complexity of real estate: accelerating due diligence, drafting and negotiation, and deal coordination with legal‑grade precision.

We've just raised a $60m Series B, led by Brighton Park Capital, to accelerate our global expansion – $75m raised to date.

We’re trusted by 5,000+ real estate professionals, spanning UK Magic Circle and US Am Law 100 firms, to household names like M&S. Leading firms like BCLP, Orrick, Goodwin, Womble Bond Dickinson and Clifford Chance rely on Orbital to remove the busywork, freeing legal and real estate teams to focus on sharp judgment, standout client service, and closing deals faster.

Working at Orbital means joining a bold, ambitious team, with the trust to take ownership and make a real impact from day one.

What you’ll do

• Own Orbital’s editorial POV and content engine — opinionated, narrative‑led, category‑defining work, not commodity content.

• Source material wherever it’s strongest — expert input from our lawyers and product team, customer insight, or timely topics in the market — and turn it into compelling, distinctive content across formats (POV pieces, guides and reports, interviews, customer stories).

• Own distribution as seriously as production — how each piece reaches the market and lands, across owned channels, social, earned and partners.

• Turn content into pipeline: partner with demand generation and product marketing so content drives leads, meetings and influence, not just impressions.

• Set and hold a very high bar across formats — long‑form POV, thought leadership, customer stories, product narrative.

• Measure what works — engagement, reach, and contribution to net‑new and influenced pipeline.

Who we’re looking for

• A track record building a brand’s editorial voice and POV — either as a senior B2B content marketer in a category‑defining or technical/vertical company (ideally SaaS or AI), or as a journalist or editor with strong commercial instinct, ideally with exposure to legal, proptech, real estate or finance.

• Distribution‑first: you think about how content travels and converts as much as how it's written, with a demonstrable link between your work and pipeline.

• An exceptional storyteller — you draw insight out of experts and timely topics and shape it into narrative that lands.

• The ability to get credible in a technical category, fast. You’ll be writing for magic‑circle lawyers and in‑house property teams, so direct real estate and/or legal experience or education is a significant advantage — and if you don’t have it, you can show how you’ve ramped into a complex, expert‑led subject before.

• A very high bar for quality, especially written content.

• Hands‑on and high‑ownership — you set your own priorities and operate well in a lean, scaling team.

• Comfortable co‑creating with subject‑matter experts and turning their depth into accessible, opinionated work.

• Genuine curiosity about our customers and the category we’re defining.

Nice to have

• Familiarity with SEO and emerging AI/answer‑engine optimisation, and how content feeds owned‑channel conversion.

• Experience defining an editorial voice or POV from an early stage.

Security is everyone’s responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.

At Orbital, we’re committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you.

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job‑related knowledge, skills, experience, and business requirements.

Everyone who works with Orbital goes through background screening before they start. It's part of how we keep Orbital secure, for the people who work here and for the client information we're trusted with.