Content Marketing Manager

International WELL Building Institute

New York (NY)

Hybrid

USD 90,000 - 112,000

Full time

14 days+

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Benefits offered by this job

Medical, Dental & Vision Coverage

401(k) Retirement Plan (100% vesting)

Life Insurance (Voluntary Life & AD&D)

Disability coverage (short & long-term

Health Spending Account (HSA)

Flexible Spending Account (FSA)

Commuter Benefits

PTO/VTO Days

Generous Parental Leave Policy

Wellness stipend

Citibike & Class Pass

Annual ergonomics evaluation

Employer-supported childcare

Job summary

International WELL Building Institute in New York, NY is hiring a Content Marketing Manager to lead a full-funnel content strategy and AI-driven content creation across formats. You will craft narratives for thought leadership, product education, and customer stories to fuel pipeline and community growth.

You’ll collaborate with IWBI experts, manage deadlines in a fast-paced environment, and contribute to content that strengthens the WELL movement. Hybrid role with in-office days in NYC.

Qualifications

At least 4 years of experience in content marketing, content strategy, and video production.
Strong video storyboarding, production, and editing skills.
AI fluency working with Claude, Gemini, and/or other AI tools.
An agile, self-driven, results-oriented approach to each project.
Proven ability to manage competing priorities & timelines in a fast-paced environment.
A passion for creating and building.

Responsibilities

Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
AI-Native Content Creation: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output.
Video Production & Storytelling: Lead ideation, scripting, filming, and editing of video content for social and other platforms.
Channel Content Development: Create marquee content and derivative assets for core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s mission and position IWBI as global convener of healthy building experts.

Skills

Content marketing

Video production

Video storytelling

AI fluency

Agile

Project management

Tools

Claude

Gemini

Job description

Content Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: New York, NY

Reporting To: Monia Pollinger

Compensation: $90,000 - $112,000 / year

Description

The International WELL Building Institute (IWBI) is on a mission to create healthier buildings and organizations for people everywhere and to convene the global community of experts to make it happen. We’re looking for a Content Marketing Manager to bring the people, projects, and ideas behind that mission to life.

We are actively recruiting for this position and looking for someone who is a builder and a storyteller. You know how to find the idea that makes people lean in, and you can tell it in whatever format fits best, whether that’s video, a podcast, an article, or an event. You’ll work on everything from thought leadership to product and customer education, partnering with experts across IWBI and creating original work of your own.

We’re an AI-native organization with brilliant people and a lot to say. You’ll help us say more, building new ways to create and making it easier for others across IWBI to share what they know. Along the way, you’ll work closely with our sales and education teams to make sure the content we create builds both our pipeline and our community.

This is a hybrid role, with an expectation to work from our New York City office when needed.

Key Responsibilities

Full-Funnel Content Strategy: Own content strategy from top of funnel (TOFU) to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
AI-Native Content Creation: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
Video Production & Storytelling: Lead ideation, scripting, filming, and editing of video content for social and other platforms.
Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.

NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.

Skills, Knowledge and Expertise

At least 4 years of experience in content marketing, content strategy, and video production,
Strong video storyboarding, production, and editing skills.
AI fluency working with Claude, Gemini, and/or other AI tools.
An agile, self-driven, results-oriented approach to each project.
Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
A passion for creating and building.

Benefits

IWBI's Benefit offerings for full-time employees include, but are not limited to: