Content Marketing Leader for Logistics & Freight

Forward Air Corporation; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Forward Air Corporation in Dallas is seeking a Marketing Specialist - Content to develop and execute content that positions our brands as trusted authorities in freight, transportation, and supply chain solutions. You will translate complex logistics topics into blogs, case studies, videos, and market insights while collaborating with SMEs, sales, and leadership.

The role requires 5+ years in content marketing with a strong portfolio, CMS and analytics experience, and an ability to drive a

Qualifications

• Five (5) or more years of experience in content marketing, content creation, copywriting, journalism, or related field.
• Strong portfolio demonstrating writing, editing, and storytelling across formats.
• Experience developing content strategies that build brand awareness and engagement.
• Ability to translate technical logistics concepts into clear, approachable content.
• Experience with CMS, marketing automation, analytics tools, and social publishing.

Responsibilities

• Develop, write, edit, and publish content across blogs, case studies, newsletters, market insights, and thought leadership.
• Create content that positions Forward and Omni Logistics as industry leaders in transportation and logistics.
• Collaborate with subject matter experts, business leaders, customers, sales, designers, and leadership.
• Identify and develop customer success stories and case studies with outcomes.
• Produce and coordinate video content, including scripting and distribution.
• Develop newsletters and email content to inform audiences and grow subscribers.
• Translate trends and data into informative content and maintain editorial calendar.
• Align content initiatives with campaigns and business goals.
• Optimize content for SEO and monitor performance metrics.

Skills

Content marketing

Editorial judgment

Storytelling

Project management

Writing and editing

SEO optimization

Collaboration

Content strategy

Analytics

Social media publishing

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or related field

Tools

CMS

Marketing automation

Analytics tools

Social media platforms

Job description

Forward Air Corporation in Dallas is seeking a Marketing Specialist - Content to develop and execute content that positions our brands as trusted authorities in freight, transportation, and supply chain solutions. You will translate complex logistics topics into blogs, case studies, videos, and market insights while collaborating with SMEs, sales, and leadership.

The role requires 5+ years in content marketing with a strong portfolio, CMS and analytics experience, and an ability to drive a