Marketing Specialist - Content

Forward Air Corp.; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

PTO 10–25 days

Paid holidays

Stock purchase program

Commuter benefits

Job summary

Forward Air Corp. is seeking a Marketing Specialist - Content in Dallas, TX to develop and execute content that positions the company as a trusted authority in freight, transportation, and supply chain solutions.

You will translate complex topics into blogs, case studies, newsletters, thought leadership articles, videos, and market insights. You will collaborate with subject matter experts, customers, and leadership to drive content strategy, own the editorial calendar, and ensure a credible

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field required.
• Five (5) or more years of experience in content marketing, content creation, copywriting, journalism, or a related field.
• Demonstrated portfolio showcasing strong writing, editing, and storytelling capabilities across multiple content formats.
• Proven success developing content strategies that increase brand awareness, audience engagement, and organizational authority.
• Strong ability to translate complex or technical concepts into clear, compelling, and accessible content.
• Experience managing multiple projects, deadlines, and content workflows with strong attention to detail.
• Working knowledge of SEO principles, content optimization techniques, and content performance measurement.
• Ability to collaborate effectively with subject matter experts, sales teams, customers, executives, and creative partners.
• Experience with content management systems, marketing automation platforms, analytics tools, and social media publishing platforms preferred.
• Experience in logistics, freight, transportation, supply chain, manufacturing, or other B2B industries preferred.

Responsibilities

• Develop, write, edit, and publish high-quality content across multiple formats, including blogs, case studies, newsletters, market insights, executive thought leadership, and other marketing assets.
• Create compelling content that positions Forward Air Corp. and Omni Logistics as industry leaders within key transportation, freight, and logistics verticals.
• Partner with internal subject matter experts, business leaders, and customers to gather information and develop meaningful, credible content.
• Identify and develop customer success stories and case studies that highlight business outcomes and strengthen brand credibility.
• Produce and coordinate video content initiatives, including concept development, scripting, production support, and distribution.
• Develop newsletters and email content that informs audiences, increases engagement, and supports subscriber growth.
• Translate industry trends, market developments, customer challenges, and business data into informative and actionable content.
• Own and manage the editorial calendar, ensuring content priorities, deadlines, and publishing schedules are effectively maintained.
• Collaborate with sales, marketing, design, and leadership teams to align content initiatives with organizational goals and campaign strategies.
• Optimize content for search engine visibility, discoverability, and user engagement using SEO best practices.
• Monitor content performance and key metrics, providing recommendations to improve effectiveness and audience engagement.
• Maintain consistent brand voice, messaging, quality standards, and editorial guidelines across all content channels.
• Support content distribution across websites, social media platforms, email campaigns, and other digital marketing channels.
• Research emerging trends, technologies, and best practices to continuously enhance content strategy and execution.
• All other duties as assigned to meet evolving business needs.

Skills

Content marketing

Copywriting

Editing

Storytelling

Project management

SEO basics

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or related field

Tools

Content Management System

Marketing automation platforms

Analytics tools

SEO tools

Social media publishing platforms

Job description

• Locations 3200 OLYMPUS BOULEVARD, Dallas, TX, 75019, US (On-site)
• Job Category Corporate: Individual Contributors
• Job Category Marketing and Communications
• Job Function Marketing

Job Description

The Marketing Specialist - Content is responsible for developing and executing content that position our brands as trusted authorities in freight, transportation, and supply chain solutions. They create compelling, high-quality content that strengthens brand awareness, builds customer trust, and supports business growth across digital and traditional channels. They translate complex logistics topics into engaging content formats including blogs, case studies, newsletters, thought leadership articles, videos, and market insights. Working closely with subject matter experts, customers, sales teams, designers, and company leadership, they drive content strategy while maintaining a consistent and credible brand voice. This is a highly collaborative, hands-on role requiring strong storytelling, editorial judgment, and project management skills.

Responsibilities

• Develop, write, edit, and publish high-quality content across multiple formats, including blogs, case studies, newsletters, market insights, executive thought leadership, and other marketing assets.
• Create compelling content that positions Forward and Omni Logistics as industry leaders within key transportation, freight, and logistics verticals.
• Partner with internal subject matter experts, business leaders, and customers to gather information and develop meaningful, credible content.
• Identify and develop customer success stories and case studies that highlight business outcomes and strengthen brand credibility.
• Produce and coordinate video content initiatives, including concept development, scripting, production support, and distribution.
• Develop newsletters and email content that informs audiences, increases engagement, and supports subscriber growth.
• Translate industry trends, market developments, customer challenges, and business data into informative and actionable content.
• Own and manage the editorial calendar, ensuring content priorities, deadlines, and publishing schedules are effectively maintained.
• Collaborate with sales, marketing, design, and leadership teams to align content initiatives with organizational goals and campaign strategies.
• Optimize content for search engine visibility, discoverability, and user engagement using SEO best practices.
• Monitor content performance and key metrics, providing recommendations to improve effectiveness and audience engagement.
• Maintain consistent brand voice, messaging, quality standards, and editorial guidelines across all content channels.
• Support content distribution across websites, social media platforms, email campaigns, and other digital marketing channels.
• Research emerging trends, technologies, and best practices to continuously enhance content strategy and execution.
• All other duties as assigned to meet evolving business needs.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field from an accredited college or university required.
• Certification/Licensure: None required. Relevant certifications in content marketing, SEO, digital marketing, or related disciplines are preferred.
• Experience: Five (5) or more years of experience in content marketing, content creation, copywriting, journalism, or a related field.
• Demonstrated portfolio showcasing strong writing, editing, and storytelling capabilities across multiple content formats.
• Proven success developing content strategies that increase brand awareness, audience engagement, and organizational authority.
• Strong ability to translate complex or technical concepts into clear, compelling, and accessible content.
• Experience managing multiple projects, deadlines, and content workflows with strong attention to detail.
• Working knowledge of SEO principles, content optimization techniques, and content performance measurement.
• Ability to collaborate effectively with subject matter experts, sales teams, customers, executives, and creative partners.
• Experience with content management systems, marketing automation platforms, analytics tools, and social media publishing platforms preferred.
• Experience in logistics, freight, transportation, supply chain, manufacturing, or other B2B industries preferred.
• Video production, scripting, editing, and multimedia content development experience preferred.
• Demonstrated discretion and confidentiality in handling and protecting sensitive information.
• Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)
• Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.

#LI-RA1 #LI-ONSITE

WHAT WE OFFER

• Compensation: Competitive base pay based on experience, industry/geographic benchmarks and internal equity. Some positions may be eligible for incentive pay programs and/or equity-based incentives. Pay ranges published on job boards are not provided nor verified by the Company.
• Health: Medical and Pharmacy insurance; Health Savings Account (HSA); Vision; Dental; Life and Disability; Critical Illness; Accident Indemnity; Hospital Indemnity; On-demand telehealth via Teladoc; Employee Assistance Program (counseling and financial/lifestyle coaching).
• Wealth: 401(k) retirement savings plan with employer match; Employee stock purchase program; Flexible Spending Account (FSA); Commuter Benefits; LegalEASE legal coverage.
• Time: 7 paid holidays and generous Paid Time Off (PTO) tiers ranging from 10–25 days annually.
• Culture: A collaborative, transformation-driven, solutions-first environment full of "can do" attitude and "will do" work ethic.

ADDITIONAL INFORMATION

• Agencies: The Company does not accept unsolicited outreach from third parties. Absent an agreement signed by internal Talent Acquisition and Procurement, and a documented request from Talent Acquisition to submit candidates for a specified requisition, we will not approve payments to any third party.
• Work Authorization: Within the United States, the Company is an E-Verify employer. Unless otherwise indicated, U.S.-based workers must be legally authorized to work in the U.S. without sponsorship, including but not limited to F-1, H-1, H-2, L, J, and TN visas, etc.
• Diversity, Equity and Inclusion (DEI): The Company is proud to be an equal opportunity employer . Applicants will be considered without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
• Reasonable Accommodations: Physical/mental requirements are listed only to identify where potential accommodations may be needed, not as qualification standards. In compliance with applicable laws and regulations (including ADA, ADEA, and FMLA), accommodations may be available to qualified individuals unable to perform essential duties without them. Additional requirements may apply to meet legal, regulatory, and Company standards.
• Recruitment Fraud: We will only contact you from @forwardair.com or @omnilogistics.com emails (system messages may come from @workflow.email.us-phoenix-1.ocs.oraclecloud.com). If reached via Indeed or LinkedIn, verify recruiters by reviewing their LinkedIn profiles. We will never request sensitive personal information outside secure systems, nor ask for purchases. Report suspected scams to the Federal Trade Commission and your state Attorney General .