Content Marketing Lead, Insights

TRM Labs; San Francisco (CA); Hybrid; USD 140,000 - 188,000; Full time

Job summary

TRM Labs is seeking a Content Marketing Lead for Research & Insights to turn research into impactful reports, blog posts, and campaigns read by customers, journalists, and the crime-fighting community. You will own a proactive plan for research stories, using AI to accelerate production while maintaining judgment and accuracy.

You will manage 1–3 pieces per week, drive editorial direction, and ensure distribution across social, newsletters, and executive communications.

Qualifications

• 5+ years of B2B content marketing, editorial, or research-communications experience with data-oriented POV work.
• An AI-native approach: use AI across research review, drafting, repurposing, and optimization.
• Strong editorial judgment and ability to strengthen complex, technical narratives without sacrificing accuracy, including AI-generated drafts.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content.
• A distribution mindset, with comfort using AI and analytics to measure and improve content performance.
• Ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

Responsibilities

• Set the research content agenda and editorial plan with Insights.
• Turn research into publish-ready content at 1–3 pieces per week via AI workflows.
• Shape narratives and test data, then use AI to draft variants, headlines, and channel cuts.
• Own distribution for all produced content across owned, paid, and earned channels.
• Grow TRM's search and AI-citation visibility through compelling content.
• Support media outreach with journalist engagement and learnings for future releases.

Skills

B2B marketing

AI-native approach

Editorial judgment

End-to-end ownership

Content distribution

Audience adaptation

Job description

Build a Safer World.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

TRM Labs is building the content engine that makes the market see TRM as the authority on crypto crime and financial-crime intelligence. As Content Marketing Lead for Research & Insights, you will turn the work of our Insights team into reports, articles, and campaigns that customers, journalists, and the wider crime‑fighting community read, cite, and act on. You will own a proactive plan for which research stories TRM tells, when, and for whom, and make sure each one reaches the right audience.

The impact you will have:

• Set the research content agenda. Build and own a proactive editorial plan with the Insights team that decides which findings become flagship reports, blog posts, social content, or media pitches, using AI to scan the research pipeline and surface the stories worth telling.
• Turn research into a content engine. Carry findings from concept to published, distributed content and handle roughly 1 to 3 pieces a week, using AI workflows across review, drafting, and repurposing so quality holds as volume grows.
• Decide the argument, then let AI accelerate production. Shape and pressure‑test each narrative and its data yourself, then use AI to draft variants, headlines, and channel‑specific cuts so more of your time goes to judgment and less to production.
• Own distribution for everything you produce. Plan how each piece reaches its audience before it publishes, push it across owned, paid, and earned channels, and use AI to tailor it for social, the newsletter, and executive voice.
• Grow TRM's search and AI‑citation visibility. Produce the content that makes TRM the cited authority on priority themes, and use SEO and GEO tooling to find gaps and measure what moves.
• Support media outreach. Work alongside TRM's head of Comms on journalist outreach for research releases, feed what you learn from coverage back into the content plan, and tune what works for the next release.

What we're looking for:

• 5+ years of B2B content marketing, editorial, or research‑communications experience, with a portfolio of data‑oriented point‑of‑view work.
• An AI‑native approach: you use AI across research review, drafting, repurposing, and optimization, and you build workflows others can reuse.
• Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests.
• A distribution mindset, with comfort using AI and analytics to measure and improve how content performs.
• The ability to translate technical, data‑driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

About the Team:

• You will join Content & Brand Marketing within GTM Marketing, working hand in hand with the Insights team in Primary Intelligence and with Demand Gen and Comms.
• The work is dedicated to data and research‑based storytelling: TRM's credibility depends on the market seeing our intelligence and domain expertise, and this role scales that output.
• It is a small, senior, AI‑native team that expects ownership, pace, and strong judgment, and gives you real latitude to decide what TRM should be known for.
• The hard part is intellectual: challenging researchers, finding the angle that makes a finding matter, and keeping quality high as volume grows.

Team Operating Rhythms:

• Distributed, not distant: the team works across the US and Europe/UK and keeps collaboration‑hours overlap so ideas move quickly.
• Async‑first communication with regular syncs; the editorial calendar is the team's shared source of truth.
• Close, continuous partnership with researchers, Demand Gen, and Comms rather than handoffs.
• AI is part of the daily workflow, not an afterthought.

Required online and collaboration hours:

• Schedule: Overlap with US‑based team collaboration hours; specific hours confirmed at offer.

Travel Requirements:

• Schedule: Minimal; occasional team or event travel.
• Frequency: Occasional.

Onsite Requirements:

• Schedule: None; fully remote.
• Frequency: None.

Learn about TRM Speed in this position:

• In your first 30 days, publish a research piece end to end, from concept to distribution, with a plan for how it reaches its audience.
• Within 60 days, stand up an AI‑assisted production workflow that lets the team ship 1 to 3 research pieces a week without adding headcount.
• Within 90 days, move a flagship finding from idea to press‑ready and placed, measurably lifting reach and search or AI‑citation visibility on a priority theme.

The following represents the expected range of compensation for this role:

• Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only.
• The estimated base salary range for this role is $140,000-$188,000.
• Additionally, this role may be eligible to participate in TRM’s equity plan.
• Please note – we factor in the different costs for geographies outside the United States.

Interviewing with TRM

Our process is designed to understand how you think, solve problems, and deliver impact, while allowing you to evaluate TRM. Most interview processes include a case study, an AI skills assessment, and a Leadership Principles interview.

• Recruiter Intro: Qualifications, motivations, and alignment with the role.
• Hiring Manager: Deep dive into your relevant experience, skills, and impact.
• First Round: 1–2 interviews focused on the skills most critical to the role.
• Final Round: Hands‑on case study. This is usually a panel‑style session where we go deeper into your craft, problem‑solving, and alignment with TRM.
• References: Former colleagues who can provide insight into your work and impact.
• Offer: Congrats! Your recruiter will present the offer and compensation details.
• Welcome to TRM: We're excited to build a safer world with you!

Your recruiter will share your specific interview plan and preparation guidance along the way.

AI Fluency at TRM

AI fluency is a baseline expectation at TRM.

We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks.

At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to:

• Accelerate repeatable workflows
• Structure and solve problems
• Improve output quality
• Increase speed and leverage

You will be evaluated on applied AI fluency during the interview process.

Life at TRM

We are building a safer world. That promise shows up in how we work every day.

TRM moves FAST. We are a high‑velocity, high‑ownership team that expects clarity, follow‑through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days.

Our work sits at the intersection of AI, national security, and fighting crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem‑solving.

At TRM, you should expect:

• Priorities and targets to change quickly
• Operating with a high degree of ambiguity
• A high level of personal ownership and accountability
• Close collaboration across teams and functions
• Frequent, high‑touch communication
• Creative problem‑solving and out‑of‑the‑box thinking
• A pace that rewards urgency, adaptability, and outcomes

This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires thriving in ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast‑moving and intense environment.

We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure‑test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here.

If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission‑driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute.

Leadership Principles

We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions.

• Impact‑Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly.
• Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better everyday.
• Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger.

Join our Mission

At TRM, we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast.

TRM is a Series C company with $220 M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed‑first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.

Privacy Policy and Additional Information

By submitting your application, you agree to allow TRM Labs to process your personal information in accordance with our Privacy Policy.

We collect the information you provide (such as your resume, work history, and contact details) solely for the purpose of evaluating your candidacy for current and future roles at TRM.

Because our hiring cycles for certain positions may span 24 to 36 months, we retain your personal information for up to 36 months from the date of your application. After that period, your data is deleted unless a different retention period is required or permitted by law.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with applicable data protection laws, you have the right to access, correct, or request deletion of your personal data at any time before that period ends. To exercise any of these rights, contact us at [e-mail].

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The use of AI tools of any kind (including but not limited to notetakers, interview assistants, and real‑time coaching tools such as Otter.ai, Fireflies, Fathom, Cluey, or similar) during TRM interviews is not permitted without prior approval from TRM. TRM uses its own internal tools for note‑taking to ensure a consistent and confidential experience for all candidates.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this form.

Recruitment agencies

TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third‑party agency or company without a signed agreement.