Content Marketer

Getac; Irvine (CA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health care policy

PTO

401(K) with 3% contribution

Performance-based bonuses

Job summary

Getac in Irvine, CA is seeking a Content Marketer to develop buyer-focused B2B content that supports our North American go-to-market strategy across public sector, federal, and enterprise markets. You will translate customer challenges and Getac solutions into clear messaging across web, email, social content, campaigns, and sales enablement.

The role reports to the Director of Marketing and requires collaborating with Marketing, Sales, Channel, Product Solutions, and global teams, while using

Qualifications

• BS/BA in Marketing, Communications, Journalism, English, or related field; or equivalent professional writing experience.
• 3+ years of B2B marketing content experience for technology products; experience with public sector/federal/enterprise buyers; portfolio required.
• Strong writing/editing ability with knowledge of SEO/AEO, inbound marketing, and CMS workflows.

Responsibilities

• Create and edit high-quality B2B content for web pages, case studies, articles, emails, landing pages, ad copy, sales collateral, and social content.
• Ensure content is accurate, on-brand, and publishable by fact-checking against approved sources and applying brand standards.
• Use approved AI tools to support research, drafting, editing, and repurposing with human review and source validation.
• Support inbound, search, and web programs by mapping content to the buyer journey and building segmented email campaigns in HubSpot.
• Collaborate with Marketing, Sales, Channel, Product Solutions, and global teams; maintain editorial calendar and content inventory; review performance and propose improvements.

Skills

Professional writing

Editing

Inbound marketing

SEO/AEO

HubSpot

CMS platforms

AI-assisted content workflows

Campaign performance reporting

Project management

Education

BS/BA in Marketing, Communications, Journalism, English, or related field

Tools

HubSpot

Adobe Experience Manager

CMS platforms

Job description

Getac is comprised of a passionate team that takes pride in its tight-knit culture. We are committed to our employee fulfillment by providing a flexible work schedule, honoring achievements, and maintaining a supportive working environment. Getac strives to promote an inclusive culture to create a workplace that reflects the diversity of the communities it serves. We are looking for growth mindset team members to help lead the way. We provide mobile rugged computing and video solutions, software, and cloud services to challenging work environments such as military, industrial, law enforcement, public safety, healthcare, and utility companies.

• We are a team full of employees that believe in by working together we win together.
• We offer a generous health care policy, PTO, and 401(K) with a 3% Contribution.
• We believe in making a difference every day.
• We offer performance- based bonuses.

Position Summary

The Content Marketer develops buyer-focused B2B content that supports Getac’s North American go-to-market strategy across public sector, federal, and enterprise markets. Reporting to the Director of Marketing, this role creates and edits content across web, email, social media, campaigns, and sales enablement, translating customer challenges and technical solutions into clear, compelling messaging. The Content Marketer collaborates with Marketing, Sales, Channel, Product Solutions, and global teams and uses AI tools responsibly to improve content development while maintaining accuracy, brand voice, and human editorial judgment.

Essential Functions/Responsibilities

• Create and edit high-quality B2B content, including web pages, case studies, articles, email campaigns, landing pages, ad copy, sales collateral, scripts, and social content, using buyer challenges, personas, vertical-market needs, and Getac solutions to guide messaging.
• Ensure content is accurate, on-brand, and publishable by fact-checking claims against approved sources and applying Getac brand, voice, editorial, and visual-identity standards.
• Use approved AI tools to support research, ideation, drafting, editing, and content repurposing while applying appropriate human review, judgment, source validation, and accountability for all published content.
• Support inbound, search, and web programs by mapping content to the buyer journey, developing conversion paths, applying SEO/AEO practices, updating web content in Adobe Experience Manager, and building segmented email campaigns in HubSpot.
• Collaborate with Marketing, Sales, Sales Operations, Product Marketing, Channel, Service, Engineering, global marketing, and subject-matter experts to develop campaign content and customer proof; maintain the editorial calendar and content inventory, manage work in Monday.com, review content/campaign performance, and recommend improvements based on results.

Required Qualifications

• Education: BS/BA in Marketing, Communications, Journalism, English, or a related field, or equivalent professional writing experience.
• Experience: 3+ years of B2B marketing content experience for technology products, including experience supporting public sector, federal, or enterprise buyers, system integrators, and/or reseller partners. A portfolio of published work is required.
• Certifications: None required.
• Skills: Excellent professional writing and editing skills; strong editorial judgment and attention to detail; working knowledge of inbound marketing, SEO/AEO, HubSpot, enterprise CMS platforms, AI-assisted content workflows, campaign performance reporting, and project management.

This position operates in a professional office and/or hybrid work environment and requires frequent collaboration with internal teams, subject-matter experts, and external partners.

Travel

Minor Travel for quarterly meetings, tradeshows and annual sales kick offs.