External Communications & Digital Strategist

Quanta-Services; Birmingham (AL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive Compensation

Weekly Pay

401(k) Retirement Plan

Holiday Pay

Paid Time Off (PTO)

Comprehensive Health Coverage

Pet Insurance

Employee Assistance Program (EAP)

Professional Development Opportunities

Tuition Assistance

Employee Discount Program

Job summary

Quanta Power Solutions seeks an External Communications & Digital Strategist to own the company’s external communications strategy and elevate brand presence. You will craft content, lead editorial calendars, and shape messaging across recruitment, culture, and partnerships.

The role demands strategic thinking, creativity, and data-driven decision making with collaboration across marketing, design, and leadership. Travel to events and sites is required as needed.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field.
• 2-5+ years of experience in external communications or marketing (portfolio required).
• Proven success building and managing social media strategy across company and executive accounts, including analytics and reporting.

Responsibilities

• Own and execute the external editorial calendar by sourcing, packaging, and publishing content across formats.
• Drive external messaging focusing on recruitment, culture, and brand stories.
• Develop a living marketing and brand hub with decks, videos, images, and talking points.

Skills

Editorial strategy

Social media strategy

Content creation

Analytics & reporting

Adobe Creative Suite

Canva

AP style

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Communications or related field

Tools

Analytics tools

Adobe Creative Suite

Job description

About Us

Quanta Power Solutions brings together the industry-leading capabilities and resources of Quanta's operating companies to deliver complete EPC solutions. Our integrated approach spans power generation, battery energy storage, renewables, transmission, substation, and underground infrastructure - from concept to commissioning, we execute complex power infrastructure projects with the speed, certainty, and operational excellence our customers depend on.

At Quanta Power Solutions, we are driven by a culture of safety, integrity, and disciplined execution - and we're building a team that shares that commitment.

About this Role

Quanta Power Solutions is seeking an External Communications & Digital Strategist to own the company's external communication strategy, working with leaders to define and shape how the company brand shows up in the market. In addition to supporting the business with traditional media, this role has a primary focus on building and executing a cohesive strategy that builds brand awareness, engages key defined audiences, and drives measurable results. The ideal candidate combines strategic thinking, strong creative instincts, and a data-driven approach to continuous improvement.

What You'll Do

Editorial & Content Ownership

• Own and execute the external editorial calendar by sourcing, packaging, and publishing compelling content that delivers key company messages across multiple formats in ways that impact key external audiences.
• Drive external core messaging through core beat focused on recruitment, retention, culture, job status, job-site community stories, partnership wins, etc.
• Develop and maintain a living marketing and brand hub - PowerPoint decks, videos, images, talking points, and other reusable elements the business can leverage and localize to support the business.
• Develop a strategy to track and support the company's participation in third party organizations and events, including industry associations, sponsorship and events.

Social media

• Build a cohesive strategy grounded in core messaging and aligned with business objectives that transforms a stream of individual posts into a coordinated program.
• Define target audiences and tailor platform-specific approaches that reflect each channel's culture and format.
• Establish content pillars and themes that keep messaging consistent and on-brand.
• Conduct social listening to monitor brand and competitor sentiment, feeding insights back into strategy.
• Manage community engagement by responding to comments, messages, and mentions in a timely, on-brand manner
• Track performance against goals using meaningful metrics (engagement, reach, click-throughs, conversions, sentiment). Continuously test and refine formats, and messaging based on performance data, and stay current on platform changes, features, and emerging trends
• Coordinate paid and organic efforts to maximize overall impact.

cross-functional

• Partner with the Internal Communications Strategist to repurpose and optimize content across audiences.

What You'll Bring

Education & Experience

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field.
• 2-5+ years of experience in external communications or marketing (portfolio of examples required)
• Demonstrated success building and managing social media strategy across company and executive accounts, including analytics and reporting.

Technical Skills and behavioral attributes

• Proficient in Adobe Creative Suite and Canva. Baseline experience with web and video.
• Strong understanding of major social platforms and their distinct audiences and best practices, including scheduling and analytics tools
• Data-driven mindset with the ability to translate metrics into actionable insights
• Exceptional writing and editing skills paired with a sharp visual and content sensibility. Strong storytelling instincts, and the ability to translate complex or technical information for a broad office and frontline audience.
• Proficient in AP style.
• Comfort collaborating with design and video resources to produce reusable brand assets.
• Strong collaborator able to both lead and follow projects.
• Proven ability to manage an editorial calendar across multiple stakeholders and deadlines.
• Demonstrated understanding of people and ability to pivot messages real-time for multiple stakeholders.
• Operational rigor, adaptability, and sound judgment under pressure. Proven ability to remain calm and composed under pressure, maintaining a steady presence when challenges arise.
• Effective time management and prioritization skills, with the ability to meet firm, non-negotiable deadlines.
• Exceptional organizational skills and attention to detail, with the ability to manage numerous moving parts simultaneously without error.
• Strong problem-solving and improvisation abilities, including contingency planning and real-time decision-making.
• Positive, solutions-oriented mindset when faced with challenges, focusing on what's possible rather than what's gone wrong. Approaches problems with optimism and resilience, consistently seeing opportunities where others see obstacles.
• Continuous learning mindset, willing to own mistakes, learn from others, deliver feedback to all levels, and foster a culture grounded in getting better every day.
• Understanding of AI and ability leverage technology for efficiency and ideas.
• Willingness to travel to events and jobsite locations as needed.

Preferred Attributes (Optional)

• B2B and/or employer-brand communications experience is a plus.
• Background in construction, energy, infrastructure, or another industrial environment.

What You'll Get

• Competitive Compensation
• Weekly Pay
• 401(k) Retirement Plan
• Holiday Pay
• Paid Time Off (PTO)
• Comprehensive Health Coverage
• Pet Insurance
• Employee Assistance Program (EAP)
• Professional Development Opportunities
• Tuition Assistance
• Employee Discount Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, national origin or ancestry, sex (including gender, pregnancy, sexual orientation, and/or gender identity), age, disability, genetic information, veteran status, and/or any other basis protected by applicable federal, state or local law.We are an Equal Opportunity Employer, including disability and protected veteran status. We prohibit all types of discrimination and are committed to providing access and equal opportunity for individuals with disabilities. For additional information or if reasonable accommodation is needed to participate in the job application, interview, or hiring processes or to perform the essential functions of a position, please contact us the Company’s Human Resources department.