Content Manager

casinolegalindia.com; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote-first flexibility

Job summary

Casinolegalindia is seeking a Content Manager to own the editorial roadmap and drive high-quality, SEO-focused content for Indian audiences in the iGaming space.

You will lead a distributed team of writers and editors, collaborating with SEO, compliance, design, and partnerships to translate business goals into content that grows organic traffic and supports responsible play.

Qualifications

• 3–6+ years of content management experience in regulated or similar industries.
• Strong SEO expertise including keyword research and content hub development.
• Experience leading remote editorial teams and delivering content at scale.
• Excellent written and verbal English communication; familiarity with Indian languages is a plus.

Responsibilities

• Own the content strategy and quarterly roadmaps aligned with SEO priorities.
• Lead editorial execution: recruit, brief, mentor writers/editors, enforce style guides and fact-checking.
• Publish authoritative content: guides, reviews, explainers, and educational resources.
• Drive SEO performance: optimize internal linking, topic clusters, and E-E-A-T signals.
• Track rankings, CTR, dwell time, and engagement; refine headlines and layouts.
• Ensure content compliance and accuracy with regulatory guidelines.
• Improve workflows: SOPs, briefs, templates, and CMS publishing schedules.
• Collaborate with product, design, SEO, and partnerships on campaigns.

Skills

Content strategy

SEO expertise

Editorial leadership

Remote team management

Analytics tools

English writing

Tools

WordPress

Analytics tools

Job description

We are growing a mission-driven digital platform dedicated to legal and responsible online casino gaming for Indian audiences. As part of this growth, we are seeking an experienced and strategic Content Manager to lead end-to-end content operations — from editorial planning and SEO-driven content strategy to publishing, optimisation, and performance analysis.

This opportunity is ideal for someone who combines editorial leadership, search optimisation expertise, and team management, and who wants to play a central role in shaping how Indian readers access trusted iGaming information.

The Role

As Content Manager, you will own the editorial roadmap and ensure a consistent flow of high-quality content, including articles, guides, reviews, explainers, and educational resources tailored to the online casino and iGaming space.

You will collaborate closely with SEO, compliance, design, and partnerships teams to translate business goals into content that drives organic traffic, builds credibility, and supports responsible play. This role requires strong editorial judgment, operational discipline, and a deep understanding of search intent.

You will manage a distributed team of writers and editors, define workflows and standards, and use performance data to continuously refine content strategy while aligning with India’s evolving regulatory environment.

Key Responsibilities

• Own the content strategy: Build and maintain quarterly content roadmaps aligned with SEO priorities, audience needs, and growth objectives.
• Lead editorial execution: Recruit, brief, and mentor writers and editors; enforce style guides, tone, and fact-checking standards.
• Deliver authoritative content: Publish in-depth guides, casino and game reviews, responsible gambling resources, educational explainers, and industry updates.
• Drive SEO performance: Conduct keyword research, build topic clusters, optimise internal linking, and strengthen E-E-A-T signals.
• Optimise content outcomes: Track rankings, CTR, dwell time, and engagement metrics; test headlines, metadata, and layouts.
• Ensure compliance and accuracy: Keep content aligned with regulatory expectations and responsible gambling guidelines.
• Improve workflows: Create briefs, templates, SOPs, and QA checklists; manage CMS publishing schedules and content refresh cycles.
• Collaborate cross-functionally: Work with product, design, SEO, and partnerships to support campaigns and brand initiatives.
• Report and iterate: Produce clear performance reports with insights and prioritised next steps.

Requirements

• 3–6+ years of content management experience, preferably in online gaming, iGaming, fintech, or other regulated digital industries.
• Strong understanding of the Indian online casino and gaming market, including player behaviour and compliance considerations.
• Excellent editorial judgment with the ability to turn complex legal or technical topics into clear, accessible content.
• Proven SEO expertise, including keyword research, on-page optimisation, search intent mapping, and content hub development.
• Experience managing remote editorial teams and delivering content at scale.
• Confidence working with analytics tools and making data-driven decisions.
• Strong written and verbal communication skills in English; familiarity with Indian languages is a plus.

Nice to Have

• Experience with affiliate-focused content and conversion-oriented editorial strategies.
• Knowledge of responsible gambling frameworks and content compliance practices.
• Familiarity with programmatic SEO, schema markup, or AI-assisted workflows.
• CMS experience (WordPress or similar) and a basic understanding of content UX.

What We Offer

• Editorial ownership within a purpose-led iGaming content platform.
• Competitive salary, performance-based incentives, and remote-first flexibility.
• A collaborative, low-ego work culture with real impact and growth opportunities.
• Ongoing professional development and access to industry tools.
• The opportunity to build a portfolio of credible, responsible, and high-impact content for Indian audiences.
• Organic traffic growth across priority content hubs.
• Improvements in search rankings, CTR, dwell time, and engagement depth.
• Content velocity and quality scores.
• Growth in newsletter subscriptions and qualified affiliate conversions.
• Compliance accuracy and reduced content rework.

Your First 90 Days

Days 0–30: Audit existing content, SEO landscape, and editorial processes. Align on goals, refine style guidelines, and identify quick wins.

Days 31–60: Launch or refresh core content clusters and implement QA systems.

Days 61–90: Finalise a quarterly roadmap, deploy reporting dashboards, and iterate strategy based on performance insights.

Tools We Use

CMS platforms (WordPress or similar), analytics tools, keyword research platforms,reporting dashboards, QA tools, and collaboration suites.