SEO Specialist

USA Mobile Casinos; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work—US-wide

Async-friendly culture

Tool budget for SEO

Job summary

USA Mobile Casinos seeks an experienced SEO Specialist to elevate visibility for high-intent queries across the US online casino landscape. You will own the strategy, conduct advanced keyword research, and collaborate with content, dev, design, and affiliate teams to grow organic traffic while balancing compliance and user trust.

You will optimize site architecture, improve CWV, and build rigorous measurement dashboards to track impact on revenue and qualified traffic.

Qualifications

• 3–5+ years hands-on SEO in US online/mobile casino or related YMYL niches.
• Expert with GSC/GA4, crawling tools (Screaming Frog/Sitebulb).
• Strong analytical rigor for cohort/landing-page reports and forecasting.
• Ability to craft briefs that align copy with search intent while preserving voice.
• Working knowledge of HTML/CSS basics and structured data (JSON-LD).
• Understanding of US players value for bonuses, payouts, and mobile UX.

Responsibilities

• Own the SEO strategy and roadmap for money pages, hubs, and supporting content.
• Conduct advanced keyword research and intent modeling; prioritize by business value.
• Lead on-page optimization with concise titles, metadata, and internal linking.
• Collaborate with engineering on Core Web Vitals, crawl efficiency, and rendering issues.
• Create briefs with search intent, SERP anatomy, FAQs, and schema requirements.
• Optimize for rich results (FAQ, HowTo) and map packs where applicable.
• Guide ethical link acquisition and digital PR for topical authority.
• Build dashboards (GA4/GSC/Looker/Data Studio) tracking impressions, clicks, and conversions.
• Ensure responsible gambling messaging and disclosures; document experiments.

Skills

SEO strategy

Data analysis

Content briefs

Communication

US market knowledge

HTML basics

Collaboration

Tools

GSC/GA4

Screaming Frog

Sitebulb

Semrush/Ahrefs

JSON-LD/schema

Job description

SEO Specialist - USA Mobile Casinos Remote Job Opportunities

Interested in this opportunity? We invite you to carefully review the job details below to learn more about the position, the responsibilities involved, and the qualifications we are looking for. This is your chance to discover whether the role matches your skills, experience, and career goals.

USAMobileCasinos.com is seeking a results-driven SEO Specialist with deep familiarity with the American online casino landscape. Your mission: elevate our visibility for high-intent queries around “USA mobile casinos”, “mobile real cash casino”, and related clusters by building search-first content strategies, optimizing our site architecture, and deploying rigorous measurement frameworks. You’ll partner with content, dev, design, and affiliate teams to turn organic search into a predictable growth engine—balancing compliance, user trust, and commercial outcomes.

What You’ll Do

• Own the SEO Strategy: Build a data-backed roadmap for short-, mid-, and long-tail opportunities across money pages, hubs, and supporting content. Map pillar/cluster architectures for topics like USA mobile casinos, no-deposit offers, payment methods, live dealer, and state-by-state guides.
• Advanced Keyword Research: Use intent modeling to segment keywords (transactional vs. informational), prioritize by business value (LTV/CAC impact), and create briefs that align with US mobile gambling real money user journeys.
• On-Page Optimization: Ship concise, benefit-led titles/H1s, schema-informed metadata, internal linking with topical depth, and accessibility-minded UX copy. Ensure E-E-A-T signals are embedded (bylines, expert bios, review methodology).
• Technical SEO: Partner with engineering to improve Core Web Vitals, crawl efficiency, log-file insights, render parity, dynamic rendering for JS, XML sitemaps, canonicalization, hreflang (as applicable), and duplication control for offer/versioning pages.
• Content Ops & Briefs: Create airtight briefs (search intent, SERP anatomy, competitor gaps, FAQs, schema, CTAs). Review drafts, tighten semantic coverage, and maintain style/tone guidelines tailored to US audiences.
• SERP Feature Capture: Optimize for rich results (FAQ, HowTo where compliant), review snippets, top stories (when relevant), and identify opportunities for map packs/brand Sitelinks.
• Link Earning & Digital PR: Guide ethical link acquisition via data studies, tools, and guides that attract editorial coverage. Evaluate link risk, anchor diversity, and topical authority growth.
• Measurement & Reporting: Build dashboards (GA4/GSC/Looker/Data Studio) tracking impressions, clicks, CTR, position, indexed pages, CWV, and assisted conversions. Provide weekly insights with actions, not just numbers.
• Compliance & Trust: Align every optimization with responsible gambling guidelines, FTC disclosures, and platform policies. Maintain transparent review criteria and DISCLAIMERS on bonus terms and eligibility.
• Experimentation: Run controlled tests (titles, intro angles, TOC placement, comparison modules, review templates). Document hypotheses, outcomes, and rollouts across templates.

Requirements

• Proven Experience: 3–5+ years hands-on SEO, with demonstrable wins in US online/mobile casino or closely related YMYL niches (finance, betting, high-compliance verticals).
• Tool Proficiency: Expert with GSC/GA4, crawling suites (Screaming Frog/ Sitebulb), keyword platforms (Semrush/Ahrefs/Keyword Insights), log analysis, and CWV tooling (PageSpeed Insights/CrUX).
• Analytical Rigor: Comfortable building cohort/landing-page reports, forecasting traffic gains, and quantifying organic contribution to revenue (assisted/last-click).
• Content Acumen: Strong brief-writing and on-page craft; you can align copy with search intent while preserving voice and readability.
• Technical Fluency: Working knowledge of HTML/CSS basics, structured data (JSON-LD), and how rendering frameworks impact crawling/indexing.
• US Market Understanding: Awareness of what US players value—bonus terms, payouts, banking/KYC friction, mobile UX and how that shapes search behavior.
• Communication: Clear, concise written/verbal skills; able to translate SEO concepts for non-SEO collaborators.

Nice to Have

• Experience with templated page SEO at scale (comparison tables, offer feeds, programmatic components).
• Familiarity with app store optimization (ASO) and cross-channel signals that impact brand SERP.
• Background in CRO/A/B testing and heatmap/session-recording analysis (Hotjar/Clarity).

Success Metrics (First 90–180 Days)

• Technical Baseline: Resolved high-impact issues (index bloat, CWV, lazy loading, canonical conflicts) with measurable improvements in crawl/indexation and performance.
• Topical Authority: Net-new clusters published with strong internal link graphs; uplift in average position for target head terms and supporting queries.
• Revenue Impact: Clear growth in qualified organic sessions to money pages, improved CTRs on priority SERPs, and increased assisted conversions from organic.
• Repeatable Process: Standardized briefs, content QA checklists, and a documented testing backlog with shipped learnings.

How You’ll Work

• Collaborative Rhythm: Weekly sprint planning with content/design/dev; monthly strategy reviews; quarterly roadmap resets based on market shifts and algorithm updates.
• Playbooks & Templates: You’ll leverage and refine review/comparison templates, schema frameworks (Review/FAQ/Organization), and internal linking patterns that scale.
• Ethics First: Maintain consistency with responsible gambling messaging and clear user disclosures—SEO that builds trust, not just clicks.

What We Offer

• High-Impact Seat: A pivotal role in amplifying the presence of a premier US mobile casino portal.
• Competitive Compensation: Base salary plus performance incentives tied to organic growth and quality KPIs.
• Remote Flexibility: Work from anywhere in the US within an async-friendly, results-driven culture.
• Growth & Resources: Budget for tools, training, conferences, and the autonomy to test bold ideas with fast feedback loops.
• Supportive Team: Tight-knit collaboration with seasoned editors, engineers, affiliate managers, and analysts.

Application Tips

• Share before/after case studies (traffic, rankings, revenue influence) and the levers you pulled.
• Include 1–2 annotated audits or briefs showing how you translate research into execution.
• Note any experience with YMYL compliance, review schemas, or scaling category/comparison pages.