Content Marketing Specialist

Embrace Software Inc.; United States; Remote; USD 65,000 - 85,000; Full time

Job summary

Embrace Software Inc. is seeking a talented Content Writer & SEO Specialist to join our marketing team. This remote role focuses on creating high-quality, SEO-optimized content across multiple portfolio brands, translating complex software topics for various audiences.

You will conduct keyword research, implement on-page SEO, and collaborate with subject matter experts to produce engaging content and drive organic growth. Strong writing and editing skills are essential.

Qualifications

• 2–4 years of experience in content writing, SEO, or similar role.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• Excellent written and verbal communication skills.
• Strong knowledge of SEO principles and on-page optimization.
• Experience conducting keyword research and using SEO tools (GSC, GA, SEMrush, Ahrefs or similar).
• Strong research and analytical skills.
• Ability to write for different audiences, formats, and stages of the buyer journey.
• Excellent proofreading and editing skills with strong attention to detail.

Responsibilities

• Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
• Research and write content around industry trends, technology topics, and target keywords.
• Develop content that aligns with brand voice and marketing strategy.
• Develop technical content that explains software and technologies clearly.
• Repurpose content into different formats to maximize reach.
• Collaborate with subject matter experts, marketing teams, and stakeholders to gather information and develop accurate content.
• Proofread and edit content to ensure accuracy, clarity, and tone.
• Monitor organic performance and provide data-driven optimization recommendations.

Skills

Content writing

SEO knowledge

Editing

Research

Brand voice adaptation

Content calendars

Education

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

WordPress

Job description

We're rebuilding vertical software with AI — from the inside.
Embrace owns the software running inside 16% of the Fortune 500, 45+ state agencies, and 450+ banks and credit unions. We acquire entrenched vertical software businesses and rebuild them around AI — products, operations, go-to-market, all of it. Our Venture Lab launches new AI-native products into those same markets, using the distribution and customer relationships our portfolio already owns.
You'll ship AI into production against real workflows, real customers, and a P&L you can see move within a quarter.
We hire people who want scope, speed, and ownership, and who are tired of working on AI that never reaches a customer. If you want to spend the next five years shipping into software that already runs the economy, talk to us.

Job Description

This is a remote position.

Job Summary

We are looking for a talented and results-driven Content Writer & SEO Specialist to join our marketing team. This role will be responsible for creating high-quality, engaging, and SEO-optimized content that strengthens our online presence, improves organic search visibility, and supports lead generation.

The ideal candidate combines excellent writing and editing skills with practical SEO knowledge, analytical thinking, and the ability to translate complex software, technology, and business concepts into clear and compelling content. Since this role supports multiple portfolio companies, the candidate must be comfortable managing different brands, industries, audiences, priorities, and content calendars.

Key Responsibilities

Content Creation

• Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
  
• Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
  
• Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
  
• Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
  
• Repurpose existing content into different formats to maximize its reach and impact.
  
• Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
  
• Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.
  

SEO

• Conduct keyword research and identify content opportunities based on search intent, competition, and business priorities.
  
• Optimize website pages, blogs, and other content for search engines while maintaining a strong user experience.
  
• Implement on-page SEO best practices, including title tags, meta descriptions, headings, internal linking, keyword placement, and content structure.
  
• Identify opportunities to improve existing content and increase organic rankings and traffic.
  
• Monitor organic search performance and make data-driven recommendations for improvement.
  
• Stay updated on Google algorithm changes, SEO trends, and emerging content marketing practices.
  
• Work with the web/development team to address SEO-related technical and content requirements when needed.
  
• Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
  
• Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
  
• Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
  
• Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
  
• Repurpose existing content into different formats to maximize its reach and impact.
  
• Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
  
• Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.
  

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
  
• 2–4 years of experience in content writing, SEO, content marketing, or a similar role.
  
• Excellent written and verbal communication skills.
  
• Strong knowledge of SEO principles and on-page optimization.
  
• Experience conducting keyword research and using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
  
• Strong research and analytical skills.
  
• Ability to write for different audiences, formats, and stages of the buyer journey.
  
• Excellent proofreading and editing skills with strong attention to detail.
  
• Ability to understand and communicate technical or complex topics clearly.
  
• Strong time-management and organizational skills with the ability to manage multiple content projects simultaneously.
  

Preferred Qualifications

• Experience working in a B2B, SaaS, technology, or software company.
  
• Experience creating technical or technology-focused content.
  
• Understanding of content marketing and lead-generation strategies.
  
• Basic understanding of technical SEO.
  
• Experience with WordPress or other CMS platforms.
  
• Familiarity with AI-assisted content and research tools while maintaining high standards for originality, accuracy, and quality.
  
• Experience with link-building or off-page SEO strategies.
  

Key Performance Indicators (KPIs)

• Organic website traffic growth
  
• Keyword rankings and visibility
  
• Growth in qualified organic leads
  
• Content engagement and conversions
  
• Number and quality of content pieces published
  
• Improvement in existing content performance
  
• Growth in organic search impressions and clicks
  
• Competitive salary, structured based on Indian working hours.
  
• Comprehensive training and mentorship programs for skill and knowledge enhancement.
  
• Opportunities for career advancement and professional development.
  
• Experience collaborating with a diverse, global team within a remote work setting.