Content Manager

terrahq; Northern (KY); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Unlimited PTO + 4 mental wellness days

Summer Fridays

Wellness stipend

Home office equipment reimbursement

Team bonding sessions

Collaborative team environment

Job summary

Terra is seeking an experienced content writer and strategist to support one of Terra's largest client partnerships. Lead client conversations, define goals, and turn insights into compelling content across channels, including AI-enabled workstreams.

You will own content strategy from concept through execution, ensuring alignment with business objectives, audience needs, brand voice, and regulatory considerations. Healthcare experience is a strong plus.

Qualifications

• 7+ years of experience, including at a creative or digital agency, leading client-facing projects and crafting content strategies.
• Strong communicator capable of presenting recommendations to senior stakeholders.
• Skilled writer/editor producing high-impact content across formats such as articles, webpages, emails, social, and display ads.

Responsibilities

• Lead client conversations to define goals, guide decision making, and present strategic recommendations with confidence.
• Own content strategy from concept through execution, aligning with objectives, audience needs, brand voice, and regulatory considerations.
• Research audiences, industries, and competitive landscapes to inform strategy and day-to-day writing.
• Write, edit, and refine content across formats with a high bar for clarity and craft.
• Take ownership of workstreams, delivering polished work that meets or exceeds expectations.
• Partner with clients to gather input and incorporate feedback across iterative reviews.
• Create and evolve toolkits, templates, and guidelines for consistent, scalable content delivery.
• Build trusted client relationships through proactive communication and follow-through.
• Collaborate with AEO/SEO, paid media, design, and development teams to deliver cohesive campaigns.
• Spot opportunities to improve content quality and strategic alignment.

Skills

Strategic thinking

Client-facing leadership

Excellent writing

Cross-functional collaboration

AI content tools

Job description

Terra is seeking an experienced content writer and strategist to support one of Terra's largest and most strategic client partnerships. This fast-paced role is ideal for someone who can work closely with clients to understand their goals, audiences, and complex industries—then turn those insights into impactful content across digital channels and formats.The right candidate is a strong copywriter, strategic thinker, and collaborative partner who can produce high-quality writing with speed, rigor, and originality, both with and without AI. Just as important, you have experience explaining the “why” behind your work with clarity and confidence.Previous experience supporting healthcare is a strong plus.

Who You Are

• You’re a strategic thinker with 7+ years of experience, including at a creative or digital agency, leading client-facing projects and crafting effective content strategies.
• You’re a strong communicator who’s confident presenting recommendations to senior stakeholders.
• You’re a skilled writer and editor with a knack for producing polished, high-impact content across a wide range of formats like articles, webpages, emails, social, and display ads.
• You bring clarity, consistency, and creativity to every piece of content, ensuring alignment with brand voice, business goals, and audience needs.
• You are a collaborative, confident leader who excels at building relationships and working with cross-functional teams.
• You are detail-oriented and highly organized.
• You are skilled at managing your time and establishing priorities while remaining flexible to adapt to shifting client demands.
• You can be available from 8:00 am to 5:00 pm Pacific time (PT)

Additionally, you bring some or all of the following capabilities:

• Skilled at creating presentation decks that clearly articulate strategic recommendations.
• Understanding of SEO, AEO, and GEO best practices for content, including keyword strategy, on-page optimization, and how content is evolving for AI-powered search.
• Enthusiastic about integrating AI tools into content workflows when appropriate, without sacrificing quality or editorial judgment.
• Familiar with UX writing principles and best practices.
• Comfortable working in Figma and collaborating with design teams.
• Excited to build content that performs on social media, including through A/B testing.

What You'll Do

• Lead client conversations to define goals, guide decision making, and present strategic recommendations with confidence.
• Own content strategy from concept through execution, ensuring alignment with business objectives, audience needs, brand voice, and regulatory considerations.
• Research audiences, industries, and competitive landscapes to inform both strategy and day to day writing.
• Write, edit, and refine content across formats, with a high bar for clarity, accuracy, and craft. Writing is a core part of this role.
• Take independent ownership of workstreams, delivering thoughtful, polished work that consistently meets or exceeds expectations.
• Partner closely with clients to gather input, align on messaging, and incorporate feedback across iterative review cycles.
• Create and evolve toolkits, templates, and guidelines that support consistent, scalable content delivery.
• Build trusted client relationships through proactive communication, sound judgment, and reliable follow through.
• Collaborate with AEO/SEO, paid media, design, and development partners to deliver cohesive, multichannel content campaigns.
• Spot opportunities to improve content quality, strengthen strategic alignment, and elevate how we work with clients.

Perks and Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• 401(k) plan to help save for your future
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions / happy hours
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

$95,000 - $115,000 a year

Compensation is commensurate with experience and location, with room for continued growth over time.