Content Manager

CornerPost; Ames (IA); On-site; USD 55,000 - 85,000; Full time

Job summary

CornerPost in Ames, IA seeks a Content Manager to lead the strategy and development of marketing content across digital and traditional channels, ensuring client objectives are met and agency standards maintained.

You will oversee content assets, manage projects, analyze trends, and collaborate with cross-functional teams to deliver high-impact campaigns on time.

Qualifications

• Bachelor’s degree or equivalent; or 3 to 5 years of related experience and/or training; or equivalent combination of education and experience required

Responsibilities

• Lead and develop content and assets for marketing projects including online content, web content/messaging, email marketing content, social media content, sales content, and other marketing collateral-both digital and traditional.
• Be the day-to-day oversight and subject matter expert for specific content verticals
• Identify, establish, and maintain internal systems for planning, developing, delivering, and measuring content services
• Monitor and identify key improvements across content marketing services for current client projects to continually improve upon
• Perform client communication to maintain project fulfillment and establish content strategies
• Establish goals, objectives, and success metrics to reach client audiences through appropriate digital marketing channels
• Analyze market trends, and maintain knowledge of agricultural and digital industries, developments, and digital best practices
• Conduct market and competitor analysis, as well as client asset audits as needed.

Skills

Creative & Innovative Thinking

Results Focus & Initiative

Managing Projects or Programs

Teamwork

Decision Making & Judgment

Accountability & Flexibility

Self Management

Attention to Detail

Facilitating Groups

Development & Continual Learning

Education

Bachelor’s degree or equivalent

3–5 years of related experience

Job description

The Content Manager’s primary responsibility is to execute the strategy and development of marketing content and related programs across multiple platforms that deliver on client objectives and maintain the agency’s standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead and develop content and assets for marketing projects including, but not limited to, online content, web content/messaging, email marketing content, social media content, sales content, and other marketing collateral-both digital and traditional.
• Be the day-to-day oversight and subject matter expert for specific content verticals
• Identify, establish, and maintain internal systems for planning, developing, delivering, and measuring content services
• Monitor and identify key improvements across content marketing services for current client projects to continually improve upon
• Perform client communication to maintain project fulfillment and establish content strategies
• Establish goals, objectives, and success metrics to reach client audiences through appropriate digital marketing channels
• Analyze market trends, and maintain knowledge of agricultural and digital industries, developments, and digital best practices
• Conduct market and competitor analysis, as well as client asset audits as needed.

COMPETENCIES

• Creative & Innovative Thinking: Develops fresh ideas that provide solutions to all types of workplace challenges
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Managing Projects or Programs: Structures and directs others’ work on projects or programs
• Teamwork: Promotes cooperation and commitment within a team to achieve goals and deliverables
• Decision Making & Judgment: Makes timely, informed decisions that take into account the facts, goals, constraints, and risks
• Accountability & Flexibility: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight
• Self Management: Manages own time, priorities, and resources to achieve goals
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks
• Facilitating Groups: Enables cooperative and productive group interactions
• Development & Continual Learning: Displays an ongoing commitment to learning and self-improvement

EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent; or 3 to 5 years of related experience and/or training; or equivalent combination of education and experience required

PHYSICAL DEMANDS

The physical environment requires the employee to work in an office environment.

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

O (Occasionally) Position requires this activity up to 33% of the time (0-2.5+ hrs./day)

F (Frequently) Position requires this activity from 33-66% of the time (2.5-5.5+ hrs./day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs./day)