Content Lead

Humans of Purpose; United States; Remote; AUD 127,000 - 184,000; Full time

Benefits offered by this job

Direct access to founder-level thinking

Clear growth pathway into senior roles

Flexible, remote-first structure

Job summary

A purpose-driven digital agency in Australia seeks a Content Lead to drive content strategy and execution. This role combines leadership with hands-on content creation for purpose-driven clients. Candidates should have at least 3 years of agency experience and be ready to mentor junior team members. The position offers flexible and remote-first work culture aligned with competitive salaries and opportunities for growth. The ideal candidate values commercial excellence while contributing to social impact.

Qualifications

• 3+ years of agency experience is essential.
• Ability to lead with both strategic insight and hands-on execution.
• Commercially literate and creatively sharp.

Responsibilities

• Lead content strategy and execution across various clients.
• Build content calendars based on insights.
• Analyse performance metrics and pivot as necessary.
• Coach junior team members.
• Coach and develop junior team members
• Collaborate with strategy, client success and growth

Skills

Content strategy

Content creation

Mentoring juniors

Social media (Meta, LinkedIn, TikTok)

Analytical skills

Tools

CMS

Analytics dashboards

Job description

You know what converts and what just looks good in a pitch deck.

You can write, concept, create, script, brief, analyse and publish without hand-holding.

You’ve been on the tools long enough to know where the dead ends are.

And now? You’re ready to lead.

Not a bloated department.

A small, sharp pod of thinkers and doers - juniors hungry to learn, specialists who know their craft - and clients who genuinely care about the work they’re putting into the world.

We’re Humans of Purpose - a Certified B Corp digital agency, media platform and Academy supporting women facing barriers to employment into digital careers. We don’t just talk about impact. We measure it. We build it into the bones of our business.

We’re looking for a Content Lead who can deliver performance and purpose in the same breath.

Who You Are

You might be:

• A strong junior stepping into mid-weight, ready to lead with guidance
• Or a mid-weight ready to own a small team and step into real leadership

Either way, you:

• Have 3+ years agency experience (essential)
• Understand content strategy and execution
• Know how to create content that converts - not just content that wins applause
• Can get on the tools (Meta, LinkedIn, TikTok, email platforms, CMS, analytics dashboards) and actually make things happen - you know the trends and what's getting traction and engagement
• Are confident briefing designers, videographers and creators - and stepping in when needed
• Care about mentoring juniors and helping them lift their craft
• Want to work somewhere that expects performance - and delivers meaning

You are commercially literate.

You are creatively sharp.

You are not precious.

You want to build something that matters.

What You’ll Actually Do

This is not a “strategic oversight only” role. It’s a player‑coach role.

You will:

• Lead content strategy and execution across a portfolio of purpose‑driven clients
• Build content calendars that are grounded in insight, not guesswork
• Develop high‑performing organic and paid content
• Analyse what’s working - and pivot fast when it’s not
• Coach and develop junior team members
• Contribute to our own brand, podcast and thought leadership
• Collaborate closely with strategy, client success and growth

You’ll own outcomes, not just outputs.

What Performance Means Here

We’re a B Corp.

We care about impact.

But we also care about results.

You’ll be measured on:

• Growth and performance metrics across client accounts
• Quality and clarity of strategy
• Leadership and development of your pod
• Contribution to a regenerative, high‑performance team culture

This is a place for adults.

High trust. High accountability. No ego theatre.

Why This Role Is Different

At Humans of Purpose:

• You won’t sell products you don’t believe in.
• You won’t be asked to manufacture “purpose theatre.”
• You’ll work with impact businesses, B Corps and organisations navigating real complexity.
• Your work helps fund our Academy supporting women back into digital careers.

The commercial work powers the social impact.

And the social impact sharpens the commercial work.

It’s an ecosystem - not a slogan.

What You’ll Get

• Real leadership opportunity (not token responsibility)
• Direct access to founder‑level thinking
• A team that cares deeply about craft and culture
• Clear growth pathway into Senior Content Lead or Head of Content
• Competitive salary aligned to experience
• Flexible, remote‑first structure
• The satisfaction of building work that performs and means something

If you’re tired of extractive agency culture.

If you’re ready to lead but still love getting your hands dirty.

If you want to build commercial excellence inside an impact‑driven business.

We’d like to meet you.