Content Lead

Superstat; Austin (TX); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Equity Ownership

Company-funded travel

Visa sponsorship consideration

Job summary

Superstat is a fast-growing sports tech startup turning game film into pro-level stats using computer vision. We’re seeking a content lead to tell stories about players, coaches, clubs, and founders, turning moments into engaging narratives that people want to follow.

You’ll own content ideas, scripting, filming, editing, writing, publishing and performance analysis, while growing Superstat’s organic channels and founders’ personal brands from Austin.

Qualifications

• Storytelling is your strongest skill and you can build audience engagement.
• Ability to build a community around a person or product.
• Comfortable directing others, shooting, editing, and publishing independently.
• Sports interest and curiosity about players, coaches and parents.

Responsibilities

• Find stories and hooks in customer experiences, founder conversations, sports and everyday company life.
• Film and edit short videos for Instagram, TikTok and YouTube Shorts, plus long-form YouTube videos.
• Help the team communicate naturally in their own voices, directing shoots and eliciting engaging stories.
• Present on camera, interview people and become a familiar face of Superstat.
• Create supporting LinkedIn and X posts, photos and carousels.
• Plan filming, organize footage and keep accounts publishing consistently.
• Use audience response, retention and customer actions to improve the next round of content.

Skills

Storytelling

Video production

Editing

On-camera performance

Interviewing

Content strategy

Tools

Premiere Pro

Final Cut Pro

Camera operation

Job description

Superstat is one of the fastest growing sports tech startups in the world. We turn sports game film into pro-level sports stats using computer vision. Think ESPN level data but for High school, Rep or even Monday night social sport with your friends!

Since launching at the start of this year, we have:

• Raised $3.5M from Blackbird VC,
• Grown to 5,000+ teams using Superstat
• Launched the world's fastest sports computer vision model.

We’re looking for a content lead who can turn Superstat, our users (players, coaches, clubs) and our founders into stories people want to follow. Someone who can spot an interesting moment, a story and find a hook that gets the audience engaged and wanting to follow along.

You’ll build Superstat’s organic social media channels and the personal brands of our founders. You’ll come up with the content ideas, create the content and become part of the story yourself.

The role

Your time will be split roughly equally between creating Superstat content and Founder/ Team member content:

• Superstat: build an audience of sports coaches, parents and players through user stories, highlights, education and the story of Superstat. Turn that interest into people trying the app and uploading their first game.
• Founders and Team: document the journey of building Superstat. Create personal brands that attract potential teammates, new users and partnerships.

Think of it as an ongoing series about building Superstat. The team are recurring characters, including yourself, and your job is to find the stories that make people want to come back.

This is (at least initially) a solo production role. You’ll own content ideas, scripting, filming, editing, writing, publishing and performance analysis.

What you’ll do

• Find stories and hooks in customer experiences, founder conversations, sports and everyday company life.
• Film and edit short videos for Instagram, TikTok and YouTube Shorts, alongside long-form YouTube videos.
• Help the Superstat team communicate naturally in their own voices, from directing a shoot to asking questions that bring out engaging stories.
• Present on camera, interview people and become a familiar face of Superstat.
• Create supporting LinkedIn and X posts, photos and carousels.
• Plan filming, organise footage and keep the accounts publishing consistently.
• Use audience response, retention and customer actions to improve the next round of content.

What we’re looking for

Your strongest skill is storytelling. You understand why an opening grabs attention, why someone keeps watching and why they would follow an account.

You have good instincts for building a community around a person or product. You can make Superstat a natural part of content its audience already cares about.

You’re comfortable directing other people, bringing ideas and following through. You can independently shoot, edit and publish, and you enjoy being on camera.

You’re a sports fan and curious about what players, coaches and parents care about. Sports expertise can develop on the job.

Show us the ability in your work. That could be a personal account, client work, something you made for an employer or a strong demo of what you would create for Superstat.

How we’ll work

Over your first 90 days, you’ll learn the Superstat product, get to know founders’ voices and establish formats and a publishing routine.

Over the first 90 days, you’ll also join the founding team capturing content at sports tech events in Switzerland, Singapore and Sydney (There will be no shortage of content opportunities!)

Each founder/ Team member will commit time each week to filming and interviews as needed so you’ll have regular access to the people building Superstat.

Success looks like a growing, engaged audience of relevant people, more inbound interest in joining the Superstat team and more new users creating an account and uploading their first game to Superstat.

The opportunity

• US$100,000-120,000 base salary, depending on experience.
• Equity Ownership of venture backed company + one of the fastest growing sports tech companies globally.
• Company-funded travel to capture stories at events and other moments in the company’s journey. Upcoming trips are planned for Switzerland (December), Singapore and Sydney (January).
• Creative ownership of how Superstat and its founders show up publicly.

We welcome applicants from across the US and also Australians interested in relocating. You’ll need to work with us in Austin five days a week. Visa support for Australian applicants is subject to eligibility.