Content Insights & Strategy Analyst

Amazon; Seattle (WA); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon's Prime Video is seeking a Content Insight Analyst to perform quantitative and qualitative analyses in support of licensing activities with major studios and TV networks for Prime Video and Prime Video Direct in the US and internationally.

The role requires writing SQL queries, building Quicksight dashboards, and advanced Excel skills to audit metrics, identify root causes, and present data-driven content insights to senior leaders.

Qualifications

• Experience with SQL
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to measure impact and determine improvements

Responsibilities

• Strong experience in writing SQL queries, building Quicksight dashboards, and superior excel skills.
• Write high-quality, detailed and data-supported content strategy documents which are presented to senior executives.
• Audit business metrics, perform deep dive analysis on problems to understand root causes and making decisions based on data.
• Partner with internal Finance/Content Analytics teams to help continuously improve the internal tools, and models that are used to assess and to predict the customer engagement value of different types of content.
• Perform analysis which quantifies the impact that different TV series and/or movies will have on customer engagement.
• AI-Driven Enhancements for Prime Video & Prime Video Direct: Develop and implement AI-powered strategies to enhance content moderation, rights management, and policy enforcement for self-submitted content.
• AI Integration in Content Review Process: Leverage AI and machine learning to streamline and improve the efficiency of content review processes for Prime Video & Prime Video Direct submissions.
• Prompt Engineering for Content Analysis: Design and optimize AI prompts specifically for analyzing and categorizing self-submitted content, ensuring compliance with platform policies and industry standards.
• Maintain a can-do attitude and willingness and flexibility to solve problems at short notice, using any tools necessary.

Skills

SQL

Excel

Tableau

Tools

Quicksight

Job description

Amazon's Prime Video is seeking a Content Insight Analyst to perform quantitative and qualitative analyses in support of licensing activities with major studios and TV networks for Prime Video and Prime Video Direct in the US and internationally.

The role requires writing SQL queries, building Quicksight dashboards, and advanced Excel skills to audit metrics, identify root causes, and present data-driven content insights to senior leaders.