WW Content Strat. & Analytics, Prime Video Licensing, Analytics, Operations, and Strategy (LASO)

Amazon; Culver City (CA); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon is seeking a Content Insight Analyst to support Prime Video and Prime Video Direct in the US and international locales. You will analyze large data sets, communicate insights effectively, and collaborate across teams to drive content licensing decisions and strategy.

The role requires strong SQL, Excel/Tableau, and data-driven decision making, with a focus on AI-enabled enhancements for content review and moderation. The position is based in Culver City, CA.

Qualifications

• Experience using data and metrics to measure impact and drive improvements.
• Experience with SQL and data visualization tools (Excel, Tableau, QuickSight).
• Strong analytical capabilities with attention to detail.

Responsibilities

• Write SQL queries, build QuickSight dashboards, and leverage Excel for data manipulation.
• Produce data-driven content strategy documents for senior executives.
• Audit metrics, perform deep-dive analyses to identify root causes and inform decisions.
• Collaborate with Finance/Content Analytics to improve internal tools and models.
• Quantify impact of TV series and movies on customer engagement.
• Develop AI-powered strategies for content moderation, rights management, and policy enforcement.
• Design AI prompts for analyzing and categorizing self-submitted content.
• Maintain a can-do attitude and flexibility to solve problems quickly using appropriate tools.

Skills

SQL

Excel/Tableau

Data metrics

Job description

Description

Prime Video is seeking a creative, savvy and analytically-minded digital content executive to join the content acquisition team as a Content Insight Analyst. This Analyst will perform quantitative and qualitative analyses in support of our SVOD, TVOD, AVOD content licensing activities with major studios and major TV network groups for Prime Video and Prime Video Direct in US and in international locales. The ideal candidate will be a critical thinker who has strong analytical skills and strong attention to detail, an ability to juggle multiple competing priorities, is cool under pressure and is able to analyze large data sets to discover insights from data. S/he must be able to clearly and concisely communicate thoughts and ideas, both written and verbally, operate in a fast-paced environment and think outside of his/her direct sphere of responsibility.

Key job responsibilities

• Strong experience in writing SQL queries, building Quicksight dashboards, and superior excel skills.
• Write high-quality, detailed and data-supported content strategy documents which are presented to senior executives
• Audit business metrics, perform deep dive analysis on problems to understand root causes and making decisions based on data
• Partner with internal Finance/Content Analytics teams to help continuously improve the internal tools, and models that are used to assess and to predict the customer engagement value of different types of content
• Perform analysis which quantifies the impact that different TV series and/or movies will have on customer engagement
• AI-Driven Enhancements for Prime Video & Prime Video Direct: Develop and implement AI-powered strategies to enhance content moderation, rights management, and policy enforcement for self-submitted content.
• AI Integration in Content Review Process: Leverage AI and machine learning to streamline and improve the efficiency of content review processes for Prime Video & Prime Video Direct submissions.
• Prompt Engineering for Content Analysis: Design and optimize AI prompts specifically for analyzing and categorizing self-submitted content, ensuring compliance with platform policies and industry standards.
• Maintain a can-do attitude and willingness and flexibility to solve problems at short notice, using any tools necessary

About the team

This team sits at the heart of Prime Video's licensing business and has ownership/insights across all of Prime Video's business lines (SVOD, TVOD, AVOD, etc) and all territories. You will be joining a team with high visibility to Prime Video leadership and high impact to the business.

Basic Qualifications

• - Experience with SQL
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience experience using data and metrics to measure impact and determine improvements

Preferred Qualifications

• - 5+ years of account management, business development, content licensing or finance experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Culver City - 86,900.00 - 152,000.00 USD annually
USA, WA, SEATTLE - 86,900.00 - 152,000.00 USD annually