Content Growth Lead: Storytelling, SEO & Analytics

Grimes Insurance Agency Inc; Lubbock (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading insurance agency in Texas is seeking a talented Content Manager to enhance their content strategy and storytelling efforts. The ideal candidate will publish multiple high-quality content pieces weekly, have a strong grasp of SEO, and demonstrate proficiency with AI tools to optimize content creation and analytics. A degree in English, Journalism, or Public Relations is preferred, though relevant experience is also valued. Join a dynamic team where you will play a key role in establishing the company's authority in the insurance sector.

Qualifications

• Degree in English, Journalism, or Public Relations is preferred, but relevant experience is acceptable.
• Passion for writing and storytelling with a journalist’s mindset.
• Experience using AI tools in content creation and analytics.

Responsibilities

• Develop and manage content strategy aligned with business goals.
• Publish at least three new written pieces of content weekly.
• Lead SEO efforts and generate premium content such as eBooks.

Skills

Passion for writing

Impeccable writing and editorial skills

Understanding of editorial style guides

Project management skills

Experience with AI tools

Interpersonal skills

Experience with HubSpot

Experience with Google Analytics

Experience with SEO

Education

Degree in English, Journalism, or Public Relations

Tools

HubSpot

Google Analytics

Google Search Console

SEMRush

Job description

A leading insurance agency in Texas is seeking a talented Content Manager to enhance their content strategy and storytelling efforts. The ideal candidate will publish multiple high-quality content pieces weekly, have a strong grasp of SEO, and demonstrate proficiency with AI tools to optimize content creation and analytics. A degree in English, Journalism, or Public Relations is preferred, though relevant experience is also valued. Join a dynamic team where you will play a key role in establishing the company's authority in the insurance sector.