Content & Growth Coordinator at Gravity Golf Inc.

Wayne State University; North Carolina; Hybrid; USD 30,000 - 39,000; Part time

Job description

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Mission: Operate, modernize, optimize, and document Gravity Golf’s existing content, marketing, customer-service, and sales systems so the same body of instructional knowledge produces more audience growth, customer engagement, and revenue.

The Opportunity

Gravity Golf is looking for a creative, organized, technologically capable person to help run and improve an established golf-instruction business. This is not a traditional administrative-assistant role and it is not a blank-slate startup assignment.

Gravity Golf already has decades of instructional knowledge, repeatable operating processes, an existing website and YouTube presence, an email audience, past students, memberships, golf schools, private instruction, online products, customer data, and a large library of educational material.

The person in this role will execute those systems consistently, improve them while using them, incorporate AI and modern tools, measure results, update the SOPs, and gradually make more of the work teachable and delegable to interns or specialists.

The Growth System

The coordinator’s job is to keep this loop moving and improve the result at each stage. At 10 hours per week, responsibilities are prioritized rather than all completed every week.

Primary Responsibilities

1. YouTube & Video Editing

• Edit long-form Gravity Golf instructional videos for clarity, pacing, and retention.
• Create short-form clips for YouTube Shorts, Instagram Reels, Facebook, and other appropriate channels.
• Add captions, graphics, B-roll, demonstrations, music, and transitions where they improve the lesson.
• Upload and schedule videos; create titles, descriptions, chapters, links, and calls-to-action.
• Help create and test thumbnail concepts and keep the content pipeline organized.

2. Graphic & Visual Content

• Create YouTube thumbnails, blog graphics, social images, email graphics, flyers, event assets, and product/service promotional materials.
• Use AI image-generation tools and/or Photoshop, Canva, Adobe Express, or comparable tools.
• Maintain a professional, recognizable Gravity Golf visual style while improving click-through and engagement.

3. Website & Blog

• Turn instructional videos into useful articles rather than simply publishing raw transcripts.
• Publish and format posts in WordPress, embed videos, add images, headings, internal links, offer links, and calls-to-action.
• Apply practical SEO basics including titles, meta descriptions, headings, internal linking, and image alt text.
• Help make GravityGolf.com the central destination for email and social traffic.

4. Email & Social Marketing

• Build and schedule Constant Contact campaigns and repurpose videos/articles into email content.
• Promote instruction, memberships, schools, lessons, events, and products with appropriate offers.
• Create and schedule social posts that extend the life of each core piece of content.
• Test messaging, subject lines, visuals, and calls-to-action and monitor results.
• Respond to website form submissions, customer questions, school inquiries, lesson inquiries, membership questions, and other qualified leads.
• Keep customer communication organized in the CRM and make sure opportunities do not disappear because nobody followed up.
• Escalate questions that require Daniel while handling routine communication independently.

6. Past Student & Customer Reconnection

• Reconnect appropriately with past golf-school students, private-lesson students, previous members, online students, subscribers, and older leads.
• Develop useful reasons for people to reconnect rather than relying on generic promotional blasts.
• Track responses and identify opportunities for lessons, schools, memberships, or other relevant services.

7. Product, Offer & ROI Optimization

• Match content and customer intent to the most appropriate next step: membership, golf school, private instruction, Zoom lesson, online product, event, or other offer.
• Monitor what actually creates inquiries, sales, repeat engagement, and revenue.

8. AI, Automation & Process Improvement

• Use AI to improve video workflows, graphics, articles, emails, customer communication, research, repurposing, analysis, and documentation.
• Identify repetitive work that can be simplified, automated, templated, or delegated.
• Know when human judgment, brand knowledge, or customer care should remain human.

9. SOPs & Creative Training Systems

• Create checklists, templates, reusable AI prompts, screen recordings, and training material.
• Help convert repeatable roles into interactive LMS/game-style training so future team members can learn without Daniel reteaching every step.

10. Future Intern Coordination

• Help identify tasks that can be delegated to interns or specialists.
• As the role grows, help recruit, train, review, and coordinate interns using documented SOPs and quality standards.

Priorities at 10 Hours per Week

2. Short-form content and graphics

4. Customer and lead follow-up

5. Incremental improvement and documentation of the systems being used

The position is intentionally designed to expand as the marketing system creates additional revenue. The first phase is about consistency and leverage—not trying to complete every possible marketing task every week.

Required Capabilities

• Ability to create effective short-form video
• Graphic-design ability using AI and/or traditional tools
• Comfort communicating with customers
• Organization, reliability, and attention to detail
• Ability to learn software quickly
• Comfort using AI tools such as ChatGPT
• Ability to work independently, prioritize, and finish projects

Helpful Experience

Experience with YouTube Studio, Premiere Pro, DaVinci Resolve, Final Cut Pro, CapCut, Photoshop, Canva, Adobe Express, AI image-generation tools, WordPress, Constant Contact, HubSpot, SEO, email marketing, CRM systems, social-media marketing, marketing analytics, or the golf industry is helpful. Candidates do not need to be experts in every platform.

Remote-first. Preference for candidates in Western North Carolina who can occasionally work in person in Little Switzerland for filming, planning, training, and larger projects. Exceptional remote candidates are welcome.

Approximately 10 hours per week to start at $22/hour. The intention is to increase hours and responsibility as Gravity Golf’s content and customer-growth systems generate additional revenue.