Content Executive (Full-time)

Crimson Academies; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Crimson Global Academy is seeking a content marketer to own end-to-end content across campaigns, ebooks, website copy, and blogs. You will craft persuasive, high-converting collateral to generate leads and bring student stories to life across editorial and digital channels.

You'll work closely with the Social Media Executive and Designer, align content with tone of voice, and leverage AI workflows to scale output while maintaining quality.

Qualifications

• 2-5 years experience in a Content Marketing role
• Experience with HubSpot
• Experience with Canva
• Video editing experience
• Writing experience/portfolio across editorial and digital channels
• Comfortable leveraging AI workflows to scale content production
• Strong sense of brand and tone of voice, and the discipline to adhere to it
• Ability to juggle multiple pieces of content at once
• Ideas for improvements or new content series
• Understanding and experience in SEO and GEO (generative engine optimisation)
• High attention to detail and care about content quality

Responsibilities

• Own content production across campaigns, ebooks, website copy, and blog
• Produce collateral for local market campaigns
• Manage content calendar across campaigns, blog, website, and video
• Take over execution of website copy and ebooks and campaign copywriting
• Deliver paid and full-funnel marketing campaigns with landing pages and ad copy
• Write landing page copy optimised for keywords and conversions
• Write and produce persuasive sales collateral to generate leads
• Bring student stories to life across editorial and digital channels
• Produce thought leadership content with CGA teams
• Collaborate with Social and Designer to align content and visuals
• Flag technical or on-page needs to dev team for GEO/AI strategy
• Propose new content formats or series

Skills

Content Marketing

HubSpot

Video Editing

Writing/Editing

AI workflows

Brand Voice

SEO

GEO

Multitasking

Content ideation

Tools

HubSpot

Canva

Job description

- Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 3,000 students joining us from 70+ countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

CGA has big growth goals for the year ahead, and the Global Marketing team is central to driving organic growth across our markets. This role will help our student stories come to life, persuade prospective families, delight our community of parents and students, and generate leads through sales and paid marketing collateral.

You'll sit within the Global Marketing team alongside our Social Media Executive and Designer as peers.

What you'll do

You'll own content production across campaigns, our ebook calendar, website copy, and blog - taking on the day-to-day execution currently sitting with our Marketing Lead, so the team can move faster and produce more. You'll produce the collateral local market teams use to run their own campaigns, rather than running campaigns yourself.

Own the content calendar across campaigns, blog, website copy, video

• Take over execution of website copy, ebooks (roughly one per month, plus regular updates), and campaign copywriting
• Deliver regular paid and full-funnel marketing campaigns - landing pages to Meta ad copy to lead-gen assets
• Write persuasive landing page copy, optimised for keywords and conversions
• Write and produce persuasive sales collateral that generates leads
• Bring student stories to life across editorial and digital channels
• Produce thought leadership content, collaborating with teams across CGA for expert input
• Work with our Social Media Executive to align written content with social content and tone of voice
• Work with our Designer on layout and design needs for content assets
• Flag technical or on-page needs to the dev team in support of our GEO/AI search strategy
• Bring your own ideas for content improvements, new formats, or new series

What you'll need

• 2-5 years experience in a Content Marketing role
• Experience with HubSpot
• Experience with Canva
• Video editing experience
• Writing experience/portfolio across editorial and digital channels
• Comfortable leveraging AI workflows to scale content production
• A strong sense of brand and tone of voice, and the discipline to adhere to it
• Ability to juggle multiple pieces of content at once - quick, proactive, doesn't wait to be asked
• Ideas for improvements, new content types, or new content series
• Understanding and experience in SEO and GEO (generative engine optimisation)
• High attention to detail and genuine care about the quality of what you put out

What success looks like

• CGA is successful when our students are successful.
• Content ships on time, on brand, and on tone - every time.
• Campaigns, ebooks, and website copy work together rather than in isolation.
• Student stories land in a way that persuades prospective families and delights our existing community.
• You spot opportunities for new content formats before you're asked to look for them.
• You use AI to scale output without letting quality slip.
• You collaborate smoothly with Social, Design, and Dev rather than working in a silo.