Content & Event Marketing Specialist

Investment Company Institute; Northern (KY); Hybrid; USD 60,000 - 68,000; Full time

Benefits offered by this job

401(k) retirement plan

Medical plan

Tuition reimbursement

Job summary

Investment Company Institute (ICI) is seeking a Specialist, Content and Events Marketing to lead day-to-day execution of marketing plans for conferences, events, and webinars. You’ll craft storytelling, manage social media toolkits, and coordinate with stakeholders to promote ICI’s priorities.

The role requires 2–4 years in event promotions, strong digital strategy, and the ability to analyze KPIs. This hybrid Washington, DC–based position offers a competitive package with medical, retirement,

Qualifications

• Bachelor’s degree preferred and minimum of 2–4 years related experience in event promotions and meetings.
• Experience managing social channels and digital platforms.
• Experience supporting the development and execution of tailored communications and/or marketing campaigns.
• Experience in finance or other heavily regulated industries is a plus.
• Outstanding understanding of social and digital strategy.
• Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
• Excellent professional judgement.
• Ability to delegated tasks while maintaining high standards of quality.
• Deep understanding of digital and social platforms and relevant strategies
• Ability to collect and use data, analytics, and other KPIs for campaign development and execution.

Responsibilities

• Operationalize the broader communications vision for ICI into storytelling across audiences.
• Builds and executes full-scale marketing plans for conferences, workshops, webinars, and other ICI events.
• Supports planning, development, and execution of research on target audiences.
• Writes copy for conference promotions and events pages.
• Prepares attendee, exhibitor, sponsor, and speaker social media toolkits.
• Coordinates event promotion and registration through Cvent.
• Markets events to appropriate groups and curates customer databases.
• Builds relationships with digital stakeholders and partners at member firms.
• Creates daily newsletters sharing conference highlights and insights.
• Drafts pre- and post-conference blogs and recaps.
• Partner with creative team for video promotions and testimonials.
• Supports promotion of ICI Viewpoints blogs and research reports.
• Collects metrics and KPIs to inform future marketing.

Skills

Social media management

Content marketing

Analytics & KPIs

Digital strategy

Project delegation

Education

Bachelor's degree preferred

Tools

Cvent

Job description

Salary Range: $60,000.00 To $68,000.00 Annually

As the leading global association of mutual funds, ETFs, and other regulated funds, the mission of the Investment Company Institute (ICI) is to strengthen the foundation of the asset management industry for the ultimate benefit of the long-term individual investor.

As a member of the Strategic Communications department reporting to the Director, Digital Strategy, the Specialist, Content and Events Marketing is responsible for managing day-to-day execution of full-scale marketing plans to promote ICI’s business, brand, conferences, events, and webinars.

MAJOR DUTIES & RESPONSIBILITIES

• Works with the Director, Digital Strategy and Strategic Communications leadership to operationalize the broader communications vision for ICI into effective storytelling across audiences.
• Builds and executes full-scale marketing plans for conferences, workshops, webinars, and other ICI events, leveraging tactics including social media, email, SMS, paid promotion, and more.
• Supports the planning, development, and execution of research to gain in-depth knowledge of all ICI target audiences.
• Writes copy for conference promotions and events pages on the ICI website.
• Prepares attendee, exhibitor, sponsor, and speaker social media toolkits.
• Coordinates event promotion and registration through Cvent event management system.
• Works closely with subject matter experts to market events to appropriate groups, ensure customer list accuracy, and curate customer databases for future promotions.
• Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
• Creates daily newsletters published each morning of a conference sharing panel highlights, speaker insights, and more.
• Drafts pre- and post-conference blogs, previewing and recapping conference highlights.
• Partners with the creative team to develop video promotions, on-the-ground testimonials, and sizzle reels.
• Supports the broader digital team on the promotion of ICI Viewpoints blogs, research reports, and other ICI priorities.
• Collects rigorous metrics and KPIs to inform a proactive, forward-looking approach that can improve ICI’s marketing.

If you have the following credentials, we encourage you to apply:

• Bachelor’s degree preferred and minimum of 2 – 4 years related experience in event promotions and meetings.
• Previous management of social channels and digital platforms.
• Experience supporting the development and execution of tailored communications and/or marketing campaigns.
• Experience in finance or other heavily regulated industries is a plus.
• Outstanding understanding of social and digital strategy.
• Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
• Excellent professional judgement.
• Ability to delegate tasks while maintaining high standards of quality.
• Deep understanding of digital and social platforms and relevant strategies
• Ability to collect and use data, analytics, and other KPIs for campaign development and execution.

ICI offers a competitive compensation and benefits package to include a comprehensive medical plan, generous 401(k) retirement savings plan, paid leave, commuting subsidies, and tuition reimbursement as well as training and development opportunities. Based in Washington, DC, ICI is conveniently located next to McPherson Square Metro station. This is a hybrid position with three days in the office and two working from home.

ICI is an Equal Opportunity Employer that values diversity and inclusion in the workplace.